
• 17:33 - 20:42
How To Use The Power Of Your Network with Andy Lopata
Stephen Covey, Emotional Bank Accounts, No Like Trust
The discussion explores Stephen Covey's "Emotional Bank Account" concept, with Andy Lopata adding that networking is not always a direct one-to-one transaction. He explains that people often fear making "withdrawals" from their network even after making many "deposits." The segment also traces the origin of the "Know, Like, Trust" mantra to Bob Burg’s book Endless Referrals and Penny Power’s work.
