12:25 What's it like to be a young bloke? You know, what's like literally talking in language and terms that they're going to relate to and be on board with. And so I've been banging that drum for ages. So in terms of, you know, Andrew Tate and everything that goes on there, there's loads of influencers online who do say really good things, who do make good videos, who do encourage lads to get out there and get fit and hang out with them. There's, you know, eat right and there's, there's. But of course, only the negative ones get all the attention. Well, I mean, I was listening to an episode of
13:06 another excellent podcast, Lads Anonymous, and they were doing stuff on misogyny recently. And I think one of them made the point that all the rhetoric coming is men are the problem, men are bad, men need to sort it out. And then you've got a small bunch of incels in this world saying, well, no, actually, you're not. You're brilliant. It's everyone else who's the problem. If you're getting ground down as a young man and you're being told by one group, you're a problem. You need to sort it out. And another group, you're not a problem. You're one of us. You're a great guy and it's them that are the problem. Of course, you're going to gravitate towards that messaging because it's comfortable. It's protective.
13:44 It's making you part of a group. And there's nothing on the other side to say you're not part of, you're not the problem. It's other people who are. And now this is how we can make sure you stay not a problem. This is how we can give you the tools and support to be a positive guy and to grow in a positive way. But if we just keep saying that young men are the problem constantly, it's going to get more and more like isolating and kind of opposing sides are going to get further and further apart. You're going to push these lads towards it. Yeah. It's like telling our kids that, you know, smoking weed or taking a pill isn't fun, right?
14:24 If you just say to them, it's dangerous, don't do that, right? Which is a valid message in itself. None of their friends or people that are older than that have done it are going to say, oh, yeah, your dad's right, actually. They're going to say, I've done it loads. It's bloody fun. Like, go for it. So we have to be able to say that is happening. So we're going to acknowledge that and talk about it. And by the way, here's an alternative view. And I think that, you know, these guys. they're just filling a void, basically, and they're making money out of it. And in a twisted way, so I try and wrestle with these things at all different angles as I'm going through them. There's a lot goes on in the world that is fundamentally wrong and no one makes battles they're identify about it.
15:06 McDonald's or any kind of takeaway that sells low-grade food and makes us obese. Like there's something fundamentally that's abusing a situation. And then here these guys are. There's a dis a disenfranchised group of men. They're feeling like no one's listening to them. They want some encouragement. They want to have their feelings justified. And by the way, here's some hints, tints and tricks on how to make money, how to get laid, how to get, okay, yeah, I love a bit of that. Thanks very much. And it's to say that it's wrong and to say that it's like controversial. And I don't want to get myself in trouble here, but some of what Andrew Tate says is actually all right.
15:49 Like, not all because I'm sure Flippin Hitler said a few things that were all right. That's why millions of people followed him to start with, right? It was only later on that he went and said a whole load of mad shit and did horrific things. So it's, it's, but that's extremism always has that. There's a, there's an element of it that's attractive and mainstream. And then once you get inside, then they say, well, if you liked what I had to say this morning, listen to all this stuff. And they go, oh, that's, you know, yeah, I mean, that's the issue. It's, it's all the other stuff that colors it because clearly the stuff that Andrew Tate says that is, if someone else said it, would be absolutely fine. He's saying it in order to create that entry thought, that entry thought that I'm an okay guy and one of you.
16:29 He's got a long-term evil outcome attached to everything he says, which is, I think he's evil. There's no two. I'm happy to put that on the record as well. But other people, if they said some of those early things, it'll be okay in that context, absolutely fine. But it's because it's a slippery slope of, like you say, I'm going to give you this and then I'm going to give you something a bit worse and a bit worse and a bit worse and just grind down how you do. And without the other voices saying, actually, no, mate, that's wrong. Here's something that equally you believe and is happy, you're happy to hear. And now let's put you in a more positive direction. That's what a good role model does is they embody the things that we want young men in society to be growing up with.