How To Become YouTube Famous with David Walsh

00:00 In this episode of Team Super Dad, I talked to David Walsh, YouTube coach, expert video creator and badass ninja warrior. Role theme. Welcome to Team Super Dad. Real dads creating their best lives ever. More time, more money, more fun. You are not alone. You're on Team Super Dad. Hey, the Team Super Dad podcast. We are live again. Second day in a row. What's up? It's like a blooming bus, isn't it? Two coming along at once, which is awesome. Also, an indication of things cranking up with Team Super Dad, and that is exciting as well.

00:43 As you know, if you've watched, joined us before, Team Super Dad is a community for dads, for dads who want to create the life they desire rather than the life they feel stuck with. And to do that, we really lean in and focus on the important areas of focus, fitness, family, finance, and fun. And today, I'm talking with David Walsh, who's going to join us in just a moment. And David, in his work, is like ticking multiple boxes of those. One of the smiliest guys you're going to see on YouTube. And that is David's speciality. Although, obviously, with LinkedIn and stuff and live streaming here, you might be watching on YouTube, on Facebook, on Twitter. You know, live streaming is everywhere.

01:25 And it's great that we can have this technology at our disposal. But to really be successful with it takes another whole level of knowledge and trickery. And that is what we're going to talk with David about today. Also, he's a badass taekwondo expert from back in the day. So we're going to find out some of that story as well. So without further ado, oh, and if you are watching, please consider sharing this as we go along. If you're watching the replay, start a watch party with your network and we can grow this. And if you're on the podcast, well, thanks very much for having us in your ears and in your car. Head over to Apple Podcast, give us a review and share this as well.

02:03 The more dads we can bring in, the more men we can help around the world to create the life they desire, to have fun with their family and to create the success they want in their work. So let's bring David in. David, good afternoon. How are you, sir? I'm very good. How are you? Very well too. Very well too. Where are you in the world today? I am actually in very sunny Enfield, North London. Good to see you. Welcome to our North London posse. But also your accent is not a London accent, is it sir? No, no, no. I do pronounce my words properly. So yeah, I'm Irish. So yeah, I grew up in Ireland and came over, goodness me, what, 20 something years ago now.

02:46 So yeah, I've been here a bit too long. One of my best friends in the world, he's got a proper broad scout accent, lives in Southampton. And if truth be known, he actually moved out of Liverpool when he was about four. Yeah, kept the accent because it separated him from everyone else. Got his family roots. He likes it and all that sort of stuff. So that's all positive. So thanks for being on today, David. I've absolutely no doubt. I know from the Team Super Dad community that YouTube is a popular subject, of course, for work, definitely. But most dads, their kids who've got an iota of confidence will be shooting videos and wondering what they can do with them.

03:29 So, you know, really keen to just get your views on that as well. Like, how can we encourage or support our kids and do that? Keep them safe as well, of course. Absolutely. Very important. And, you know, you've got some amazing courses and different resources that people can access as well. So if anyone's kind of like trying to take notes or wondering, like, if we're going to go into real full-on detail about this, this isn't a tutorial, so to speak. This is really an introduction to David to have some fun with the conversation, to get some pointers. And then, you know, David's got some free content and some paid programs as well. So

04:11 as you can imagine, I wouldn't have him on if he didn't know his stuff. So I fully recommend and endorse that. But David, first of all, like I love a bit of backstory, you know, the old tell your story online. Yeah, you're like Taekwondo, former, are you a former Olympian? Is this true? I wish I could say that. No, I used to compete in Olympic Taekwondo. I tried for one, two, three Olympics and unfortunately didn't quite make it. But yeah, I used to do Olympic Techwando. I've competed in five world championships, six European championships representing Ireland, international silver medalists, 16 time national champion.

04:52 In fact, I held four British titles in one year back, goodness me, back in about 2004, I think. I think so yeah I didn't quite make the Olympics but I did everything else so this isn't like a Jamaican bobsled team you actually were quite good I was yeah I could hold my own yeah I'm not gonna poke you in the eye that's for sure well I'll take you out for a beer with me that's that's good I'd rather have you on my side I think like that and this was basically part of your entrance and introduction into the world of video and and and well before online

05:34 DVDs all around the world yeah yeah so um as a competitor you know you want to review your competition you also want to see what other top countries are doing what other you know olympic and world champions are doing so I used to sit there with my camera at the World Championships European Championships when I wasn't competing and I was filming everyone else obviously the day I was competing that went out the window but over time I had built up this massive library of world championships world champions European champions and people began to ask me it says oh could I get such and such a weight division or could it get such and such a competitor and

06:14 over time it was like so many people had asked me I thought maybe there's a business in this so I decided as it was coming towards the end of my career that I would set up a company TKD DVD and I would actually get the rights to world championships European championships broadcast them on Eurosport create the official DVDs and literally sold them all over the world so yeah back when DVD well the first thing I actually did was VHS tapes I did one world championships on on a four pack of VHS so that's like going back way back now that was 2003 I did that and DVDs were just coming in at that point and it was it was getting easier to be able to make DVDs you didn't have to be a big company with like expensive hardware or anything like that so yeah 2004 we moved into DVD full-time left the

07:06 VHS behind that was a bit of a nightmare anyway but yeah DVDs were considerably easier to make back then and this is pre-Youtube pre-like online video online video at the time was very difficult it was like you could upload like a five or ten meg file and it'd be about two minutes but it was like the size of a postage stamp it would stay because banduet just didn't allow it back then we were still on dial-up half a meg broadband was like the the ultimate in uh broadband capability back then so yeah we were still on dial-up so uh yeah dvds were the thing so yeah i began to make them instead

07:47 and then i mean because i worked at lycos in 99 into 2000 and 2002 i was there about three years and people would come and give present you know the so-and-so company wanted to be part you know wanted to get their content on lycos or their tech on lycos yeah and i sat in meetings where people were like right here's on here's online video and that's like because it was it was amazing because it was still pioneering but they sat there with their heart and soul into getting this video online and you're just thinking there's nothing i can do with that but that was a forerunner to everything that we've got today which is actually

08:25 and um i'm you know going to rush through some of this so we can get into the into the good stuff at the end but in terms of youtube were do you you know were you were were you on there from the start or was it an accident like what happened and no it wasn't an accident and unfortunately i wasn't there at the start i didn't i didn't take advantage of it when it came out in 2005 2006. um my origin story with that is like i did two things like i started out as a web developer that's how i got a job over in the uk um through my web development skills back in like the late 90s being a web developer was like you were gold dust yeah people would pay would throw money at you if you had web

09:05 development skills um so that's what got me the entry here so i was doing the video on the side i was working in corporate i was i was actually selling software that had web development tracking capabilities in the crm um so i then went back to doing web development when i got it sounds fun yeah so it was it was good you know but i i focused on the higher end of web development like i was doing hiring membership sites rather than um and this is working for myself not in corporate anymore so i was doing higher end membership sites got it okay so it actually was quite fun yeah yeah so yeah i was working for myself being able to work from home so that was fine um

09:43 and um it was just it came to the point where you know anyone who works for themselves it's like they spend the time selling and then once they've got the sales in then they've got to spend their time fulfilling and they don't go back go back to getting more clients in and doing more sales. So I had done that, but I'd come to the end of the contract for two clients. So on the same day, those two clients had finished up. It was beginning of January 2000, yeah, 2013, January 2013. So we just had Christmas. We're in probably the most expensive month of the year. So you just have Christmas out of the way, you've got new years out of the way, and all the bills have stacked up into January. So my wife, well, she was my fiancé at the time, was out of work as well.

10:26 She worked in the fashion industry. So she didn't have any work. So basically, the two of us were unemployed. So I was sort of losing a bit of sleep over it. I was beginning to freak out a little two of us. You know, I was beginning to go into a spiral thinking, well, you know, I'm the man in this relationship. I should be able to take care of us. I should have this crap sorted out. All of these sort of things began to fester in my head. So one morning as I lay in the bed, just wide awake, sort of paralyzed, not being able to do anything, Lena just says to me, You know what? Just get out and go for a run. Clear your head, go for run. She knew me. She knew that getting out for exercise of some description was going to help. So threw on my stuff, went out, jogging along.

11:10 And instead of asking myself, like, how could I let this happen? Or what did I, you know, how could I be so stupid? I sort of asked, began to ask better questions. So I said, well, what worked before that brought in those clients in the first place? And then it hit me. It was like, I had put up four videos on YouTube. Each video brought in a new client and was worth about 10 grand worth of business, those four videos. And I went, holy crap, what the hell did I stop doing this YouTube thing? And the weird thing about it is that all those clients all came from San Diego. I have no idea why, but they all came from San Diego. So I'd hop on Skype and go, oh, how did you find me? Oh, came across your YouTube video. I was like, holy crap.

11:53 So immediately turned around, raced home, and that was the decision there. And then I've got to do this YouTube thing. But I can't do membership sites and product launches because I'll have about 15 videos to make. And then I'm stuck. I just couldn't sustain content on that topic. So I said, I may as well do this YouTube thing. There's only not that many people talking about YouTube. And YouTube at the time were doing a very bad job of showing people how to use our platform. So I thought there's an opportunity there. And what year again is this? This is 2013. And that's important for dads to realize, you know, on the one hand, no one is an overnight success.

12:34 Yeah. Correct. And on the other hand, you've got to dive in and start somewhere. So you're wanting to make money, you're wanting to be a success, and you've got four videos up there, which aren't even on the topic you're going to be speaking about. Correct. You pushed on. You had a vision for yourself. Yeah. Lena was bought into it. So you had the support there. You've got a bill coming down the line for a wedding. Yeah. Yeah. So because that's it, because you know, dads, you know, men, mum's watching this as well, right? But, you know, I know that quite often we're faced with this shall I, shan't I?

13:13 I've got my job. It's quite comfy. I've got a vision of something that I want to create. And it's really easy to have these kind of conversations and people go, oh, yeah, well, you wouldn't get someone on who'd it gone gone bad for. Yeah. And that's, that's kind of true. But still, success or failure, it comes from making a start. So kudos to you for diving in. And how did you suck up enough knowledge to get started? Or do you, you know, there's that people, people have differing views about imposter syndrome and stuff, but you decided you were going to be a YouTube expert and you weren't quite easy. I would go on YouTube, research the topic, or go through the ins and outs, like how to set up stuff myself and basically just record a video on it.

13:57 So I would basically learn in the morning, create the video in the afternoon and post it in the evening. So that's really it. It wasn't that difficult. It's just that people were finding it difficult to find good information, like step-by-step information and showing them the exact things to click on or what to do at the time. So there was a massive opportunity for me to come in and take advantage of that. So yeah, February 19th, I uploaded my first video, got 1,500 views on that video in the first day, 75 extra subscribers. So I thought, hmm, there's something in this. This might work. This might work. It just might work.

14:38 So yeah, it took me 10 months to get to 10,000 subscribers and just over three years to get to 100,000 subscribers. I mean, that's, and is that still achievable in? in the way that YouTube is here? Got a little bit of a chance. It is. It depends on the niche you're in. Obviously, in the how-to YouTube space, it can be a bit more difficult. And for businesses, we're finding with our clients, it is that bit more difficult. And we sort of have to be more conservative with the numbers we're expecting to reach. But it's definitely achievable. If you get into like, say, the family vlogging niche or something like that, it's definitely achievable. They are very popular. There's lots of people looking for content like that. There's lots of people already watching that sort of content.

15:23 And if you've got a personality that comes across well on camera, you can do very well. Yeah. And I've got a couple of questions coming in. Thanks to those people that are commenting. And everybody can do that. If you want your name to come up, just go to streamyard.com forward slash Facebook and that will give that permission. One of the dads says, didn't expect this topic in here. And it might be the same ones saying that's rapid growth for the 10,000, 10,000. And in terms of the first question, this is about dads creating the life they want, more streams of income. It could be that their job in the day and the second side hustle in the evening.

16:01 It could be finding the confidence to dive in and go and do this. And I know from the SFM, the six-figure mastermind. Oh, am I talking about how to create an online business, basically? That using video in a way to promote and support something that you're doing as a side project can turn it into way, you know, can turn it into that break from the nine to five and the rat race that people are so desperate for. So, and as we spoke about at the beginning, there's opportunities here that kids might want to get involved and you do something as a family.

16:46 There are, it's not just the Kardashians that have made themselves famous. The Norris Nuts over in Australia is an absolutely phenomenal case study example of a family that have grabbed YouTube and are now turning it into their livelihood. So, and that and that dovetails into what you were just saying about the speed in which you can grow something. Yeah. What are the sort of the bullet points around being successful? I mean, we can dig into more in a minute, but there must be some kind of four or five things that you need to do. Yeah. I'm sure that must be. Yeah, what's the big chunks that you need to focus on when you're starting out, even if you have zero camera skills or zero presentation skills or whatever, is to be consistent.

17:34 So pick a day, like at least once a week, where you're uploading your content consistently. So if it's a Tuesday, Wednesday, Saturday, Sunday, whatever, pick one day and upload one video per week. Start there. Don't think you're going to go, oh, I'm going to vlog for 30 days straight because you will burn yourself out if you haven't done this at all ever. So just pick one day a week and just upload every single week. Be consistent. And that's what I did with my channel, just one video per week. And we only recently went up to two videos per week. Well, we went up to three and we're now back to two. We went up to three during COVID because we could. But now we're back, now we're down to two videos per week.

18:14 So up till like March this year, we were still just doing one video per week. So you don't have to make bajillion videos. One video per week is all you really need to do. And be consistent and tell people when you're, you know, when your videos are going to be uploaded. Tell them to subscribe, like and share, all that stuff, all those things. Don't ask them, hey, if you like this, would you mind subscribing? No, tell them. And that's what we do with our clients. It's like you give them the command and they will do it or it increases the likelihood of them doing it anyway. And just, I say be yourself, but be your best self. You know, you don't want to be the self that sort of falls asleep on the sofa and has a bit of drool going down your mush.

18:58 Unless that's, you know, that's what you're trying to bring across. But be the best version of yourself. Bring energy to your content because that will transfer across the video. And that's pretty much it. Just be known for one thing as well. Don't try to do too many things. Pick if you're still trying to find what your niche you want to be in, pick two or three, maybe four tops. Try each one of those out. See which ones work best. And then just stick at one, two at a top, maximum. And okay, so yeah, I get that. You know, that's those checklists are pretty much like on a checklist for life, really, isn't it?

19:41 Because you're going to want to, if you want to get fit, like. just go out and do a bit of running, like, just make sure you've got the right train and make sure you've got a rough idea of where you're gonna go. Make sure that you stick to it for a period of time so you start to actually enjoy it and don't freaking yourself, you're not ruining your joints. And you know, yeah, same with being a dad when you're having a baby. When I talk to people about to be new dads and they're freaking out, they're like, What am I going to do? What am I going to do? You're going to be fine. We're just going to enjoy this and actually get on with it. What about people who are, I've got so many questions. This is with it. And this is the magic of this topic. And maybe we'll do a QA inside the Team Super Dad community one day would be quite handy. The guy that's just put a question, I'll come to that in a second. It's quite a long question. But

20:27 if you're sat there and you're thinking, do you know what? Here's a good one, right? I'll lead this into the question. People make the most random videos, don't they? Yeah. So I, my old Vauxhall Safira car, the petrol cat thing wouldn't open. Turned out it was some kind of problem that other people had. And some random guy had made a video and it had 25,000 views, basically. So you think it was a common problem. 25,000 people had the same problem. Yeah, so it's completely random, but then there's a whole bunch of other people. And that's how the world has shrunk. So, but the flip side of that is, what if someone's thinking about doing this, but is put off by the idea, oh, it's already been done.

21:09 There's already someone. There's the Norris Nuts have already got a million users. Why is anyone going to be interested in my family? And you can relate that to someone's business as well. Why should I make videos of how we fix cars if someone's already made them? What do you say to people when they come to you with that concern? It's always down to personality. People buy the person. The product or the service is usually secondary. They buy the person first. If they don't like you, if they don't like your personality, chances are they're not going to stick around. When they like your personality, you can increase it. Well, you'll definitely increase the chance of the sale.

21:47 And you might, even if they don't want your necessary product or service, if they like you and see some sort of an excuse to buy it, they'll buy it. So the same with your content. If people who watch family vlogs don't just watch one. They don't watch two. They watch a whole host of them. Just like people who watch soaps don't just watch one. They watch all of them. Ask my mother. She starts at anywhere at seven. Then she has e-senders at 7:30. Coronation Street at 8. You know, so she watches them and they're scheduled for is she happy though? Is she happy? No, she's not. She definitely is.

22:28 But, you know, people don't just watch one vlog. They don't watch one personality on YouTube. They watch multiple. So the magic of that is that your mum is a target audience for soap operas. They are giving her what she wants and she'll lap it up as long as it's available. Exactly. Exactly. And it's the same on YouTube. If you give something, people entertainment, give them something to look forward to on a weekly basis or daily basis if you want to go as a daily vlogger. They will come back again and again and again and again and again and they will be your biggest fans. So it's actually down to you. Even if like TV shows have been done, does that stop companies making more TV shows?

23:11 No. Does it stop movies being rehashed and redone? No. So people will go back and watch stuff they've already seen or stuff that they already can anticipate. So it's all down to you. Your personality is what they're buying. Yeah. I often, it cracks me up. There's those TV programs where famous son takes old mum or dad around the world. Yeah. And there's one on each channel. Like, how did they get away with that? So, so what's his name? Comedian rocks up at ITV and says, I've had this idea. It's genius. I'm going to take my mum around the world and we're going to do crazy things. Yeah. You're going to pay for it. Yeah.

23:51 And then Freddy Flintoff or someone else is doing it on Sky. Yeah, exactly. You've got Rameth Ranga Nathan on BBC. You've got your quarter on BBC. You've got Bradley Walsh and his son on ITV. You know, I'm like, they'll never know. Yeah, yeah, yeah, yeah, yeah. So this ties in beautifully to the question, right? I'm going to post it up just so people can see, but it's too long for everyone to read. Look, it doesn't even cover over there. But this dad says he's busy. He's got the background skills. So that's also a bonus. But the real question here is: how do I balance my time to create YouTube content for a channel and my work and being a decent dad? I think I've got my answer to that, but what would you say? It is all in the planning.

24:36 It is all down to planning. beauty about YouTube is that you don't have to do everything live. You don't have to do everything in a sequential weekly order. If you are doing how-to content, you can spend a Saturday or a Sunday knocking out four, six, eight videos. You can even have your kids watching you do that or even have your kids on the video. So that, you know, you'll be best dad of the year if you bring your kids on your YouTube videos. So you can create your content. And as I say, if you're creating one video per week, you do eight videos. That's two months worth of content. And I'll guarantee you, your kids are going to be asking you, Daddy, Daddy, Daddy, when are we doing YouTube videos again?

25:19 What are we doing YouTube videos again? So you'll be pestered into making them rather than, oh, where can I get the time? You know, kids don't want to necessarily play football. They want to go, Daddy, when can we do YouTube videos? So or just blending it out. And the good thing and the nice thing about YouTube, which you've exactly just said there, is there's going to be a pressure about doing live streams on Facebook or sharing. Let's let's make this dinner recipe and see me cook it. But like when you watch Norris Nuts, my kids love Norris Nuts. And I actually enjoy Norris Nuts. It is just really enjoyable. They are nailing it. Yeah. But it's film or it's the videos almost, it's like it's live.

26:04 But obviously it's been edited a bit and had some stuff flying and it's kind of fun and chopped up. So it flows neatly. So yeah, it feels like it's live, but it's not live. So people shouldn't have that pressure of, oh, what are we going to do? And is it going to be awkward? And how's the light going to be? They're just, they're like, I decided we're going to do it on me and the kids making muffins. And then it's been filmed. It's had a little bit of editing and then it's gone up live. And where, okay, so this leads nicely on to they're planning that content. They're going to make eight. So that's two months worth of video content produced over one weekend.

26:47 Obvious questions, but perhaps not to people who haven't looked at this subject before. How long is a good video? And where do you go to find out what would be a title that your audience would want to watch? Oh, well, funnily enough, I've just released a video that answers the second question. But how long is a good video? Great question. The thing is, there's never a video that's too long, only a video that's too boring. So this is where your editing skills need to be sharpened the best is like cutting out the stuff that doesn't support the story of your video. And even if it's a how-to video, you still have a story in your video. Like we work with our clients sometimes we'll do, we have to edit a video for a client and there's like, we'll take like 30 seconds of information out of that particular video because it doesn't support the flow or the story in that video.

27:39 So edit more on your content. That may mean that your video might be that bit shorter, but it will flow a lot better. We recommend your videos are like six to 12, maybe 14 minutes long. If they're longer than that, that's fine. As long as you have a good story and a good, people are watching the whole way through. There's nothing worse than you making a 10-minute video and people have dropped off at two minutes. And should people say at the beginning, like as a good way to keep them watching to the end, do you say, this is what we're going to do? Like you should be watching this because later on we're going to show you how, like we're going to show you not just how to make the cake, but we're going to show you what it looks like when it comes out and then how to decorate it.

28:23 So you're preempting what's coming later in the video so they keep watching? Is that a good way of going to it? Yeah, well, if we're going to use that example, then you would show the end result first. So because people want to see what it's going to look like at the beginning, rather than they'll just scrub to the end and see what it looks like, or they'll see from the thumbnail or they should see from the thumbnail anyway. So you'll show them, this is, hey, this is the chocolate gato we're going to make, blah, blah, blah. And me and the three kids are going to make it and I'm going to show you how you can do it in less than like 40 minutes, whatever your hook is. Yeah, yeah, yeah. And then you dive into the story about, okay, so I've got my ingredients here and here are the kids.

29:03 I'm going to get them to do the wet stuff. Here's the dry stuff, whatever that story is. But what you could do is you can go and stay tuned all the way to the end as I give you a quick tip on how you can get super duper icing in less than 30 seconds, whatever that little sort of intrigue bit is that you can hook people on your video to stay to the end. That even a two-year-old can make, something like that. So yeah, put that little bit, that little. little teaser in there for them that they want to stay to the end to get that valuable information. Yeah. Yeah. And this, this is, we can't cover this right now, okay?

29:48 But there's if someone's putting their channel together, there's lots of things they need to do to set that channel up right. And, you know, feel free to mention, I'm sure this is in some of your courses and stuff. Yeah. But that's not something that people should ignore, is it? There are some basics that people need to do to give them a platform for success. Absolutely. And there's, there's certain ways to optimize your YouTube channel, like with your name, your about section, your channel keywords, all that stuff is vital to have on there. And in fact, I do have it in my courses. But if you're not interested in that, you want a free resource, check out my YouTube channel. I have a full video on how to set up your YouTube channel step by step. And I think that's the name of the video.

30:31 So there's a whole, I think it's 15, 16 minutes or something like that. So it walks you through setting up your account through to optimizing your channel. So that's available on my YouTube channel for free. Yeah, totally. I'm just going to, I'll flash it up in the in the chat on there. But it's basically if someone just searches David Walsh on YouTube, they're going to come up with your exactly. Yeah. Okay, Phil. And YouTube's success just keeps growing. I mean, it's, it's, is there, is it getting harder, do you think?

31:07 Or is because there's still however many billion people on the planet not even got access to the internet, is still plenty of time for people to get started and be successful? Well, yes, it's getting harder. And yes, there's still time. Like it's not as easy as it was, say, in 2013. It's like back then, I think it was 200 hours of video uploaded every minute. Now they say it's 400 hours that are uploaded, but I think it's more closer to five, even 600 hours of video uploaded every single minute. So there's a lot of content being uploaded. And it's, you know, it's a lot of kids, it's a lot of gamers, it's a lot of want to be famous kids who want to be famous on YouTube.

31:56 So there is more competition today than there was back in the day. But there's going to be more competition tomorrow. So yeah, five years ago was the best time to start YouTube. Today is the next best time to start. That's the classic one, isn't it? Exactly. And when it comes to then monetizing, you know, like people will be thinking, I want to start this YouTube channel, but how can I make some money out of it? People should be thinking about what? What are the different ways in which people can make money out of YouTube?

32:34 Again, not the time or space to go into real detail here. But if people are thinking about that, what are some of the ways that you can give suggestions to? So I'll take a step back from the money thing first. Okay, cool. Like your mindset when you're starting out should be that you want to grow your community. Not focus on the money to begin with until you get to a certain point, but focus on building your community. Focus on building your subscribers. Focus on getting the views and the watch time on your videos, which is how long people are watching your content. Focus on that. Don't focus on the money just yet. Once you get momentum and like you need a minimum of 1,000 subscribers and 4,000 hours of watch time, once you get that, you then apply to Mr.

33:20 YouTube. Mr. YouTube will go yay or nay. Nine times out of ten, they'll go yay. That's when you will get monetization on your YouTube channel and you can get a couple of pennies per view on your, well, per thousand views on your videos. And that's because that's when people they show an ad at the beginning or something. Correct. And if you make a video that's eight minutes or longer, they can show ads at the end. And well, they can show ads midway through. They can show an ad at the beginning and the end if it's for all videos once you're monetized. And they can show ads midway through if your video is eight minutes or longer. So that's why I'm saying longer videos are better because once you get monetization, YouTube promote your videos more because those are the videos that they make money from.

34:03 Ah, got that. That's crazy. And that's why when we're working with clients, we want to get them to monetize as quickly as possible and switch on monetization, even if it's a business channel, because YouTube are promoting those videos more. Yeah. Now, it's important for people to realize a thousand subscribers. Oh my gosh, that's an insane number. But we're not talking about a thousand people in your town. We're talking about a thousand people out of a thousand busy business. dads from around the world. Could we get them onto the Team Super Dad page? Brilliant. Okay, yeah, that's that sounds feasible. So that's that's one, that's just one element of monetization, and that's with YouTube. Now, there are a whole plethora of other ways you can monetize your YouTube channel.

34:47 And this goes back to why I'm saying focus on building your community and your subscribers. And this is where the real money is. More and more brands are looking for niche channels. They're doing deals with the big YouTubers and whatever who've got 100,000 or a couple of million subscribers or whatever. But they're looking more and more recently for channels that maybe have 1,000 subscribers or 5,000 or 10,000 subscribers, even that are in a very specific niche. So if you have a targeted group of people that say vauxhall car appreciation people, whatever, you know, people who just love vauxhalls or people who love classic cars.

35:32 Now, that is a very specific niche. They're very rabid about that topic, anything around that subject. So you can sell more. You can get brand deals from companies who are targeting those people because it increases the likelihood of those people buying from them because they don't have a lot of stuff out in the world to buy easily. So if you can focus on a particular niche or particular area, you can make a lot more money with a smaller YouTube channel. Yeah, and everyone should start that way. They shouldn't be thinking, oh, well, I can't restrict myself to

36:16 dads with beards who like motorbikes. But like if you are one, if that's what you are and that's what you love, it's going to be easier to make the content. You're going to be able to relate to the people that are watching your videos better. And what you just said is that beard oil company or that motorbike company is going to want to be a little bit more company or whatever. You know, your YouTube channel, The Beardy Rider, or whatever, you know, could all of a sudden be getting a couple of grand a month from brand deals. As I say, you've got the beard oil, you've got the motorbike leathers, you've got

36:54 Kawasaki or Norton or whatever wanting to put stuff on your channel. You know, you get free days out on a track on a motorbike. Yeah, yeah, yeah. You see, all of these things can add up over time and it could be worth 20, 30, 40, 50 grand a year in free stuff. I haven't spoken to you for a few years, but there's a guy who's got a tank park. And you know, like the old Will It Blend? Yeah. Making videos with his tank part. Like again? Will it crush? Yeah, Willie Crush. He was just driving his tank over things. Channel blew up.

37:33 He filled his tank experience day. His wife thought he was nuts. And then when he started covering their mortgage, yeah, she wasn't, she was, she was laughing for a totally different ads. She was like, go and buy another tank. Yeah, go and buy another tank. Whereas before, she was saying, if you buy another tank, I'm divorcing you. Yeah. That's awesome. Another question just came in. It kind of dovetails into this nicely about pushing traffic to your YouTube channel. By the way, guys, guys and gals, if you go to streamyard.com forward flash forward flash forward slash Facebook, you can give StreamYard permission to show your face, or you may not want to, which is why you haven't.

38:17 But that question there is asking about pushing traffic from other channels to promote your YouTube channel, which I guess in essence is a question about how do you promote your YouTube channel really? So yeah, it's vital that, especially when you're beginning and even throughout your whole YouTube career, is that you're still promoting your content. Like when people think that when they set up a channel, if they're working with someone like us, they can just give us a video and they don't have to do anything. That's so far from the truth. They still have to promote their content. They still have to go out and go into the communities, whatever niche they're in, and say, hey, I've got a video that helps you with this.

38:59 All of these sort of things. It's vital, like Facebook communities, forums, Reddits, Blogger, all of these blog forums, blog sites, even posting on your own website on a blog or whatever like that. You still need to put in work to promote your content because there's so much content being uploaded. YouTube, it's well, it's YouTube's ball. They can do whatever they like and they're not going to actively. actively go, Oh, I like you. Let me promote your stuff. You have to prove yourself to them that your stuff is valuable for them to promote. So, the more you promote yourself, the more YouTube will end up promoting you back.

39:39 Oh, okay. And what about I know the answer to this, but this is a good one for anyone watching. If you put a YouTube link onto LinkedIn and even Facebook, they're not always that happy about pushing traffic back to them. So, what should someone do about that? We put it in the comments area. So, I will put usually put the thumbnail of the video on the main post with some text on there. And then, my call to action is click the link in the first comment below to see the video. So, Facebook, Facebook have cottoned onto this and they're doing a mini preview in the comment area now, like they used to play the full video on the main post.

40:19 But you still click out of Facebook into YouTube. And that's the most important thing: that your viewer will click out of whatever platform they're on, whether it's Facebook or LinkedIn or wherever, and go to YouTube because those views don't necessarily register on YouTube, like especially on the Facebook player. So, it's vital that you get them from the platform onto the YouTube page. Now, if it's embedded on your own website, that's a different story. There's no technology there stopping YouTube registering that as a view. But if when it's on other social platforms, definitely try to get them onto YouTube as much as possible. So, is pushing people to your blog a sensible idea, or do you really want to get them onto YouTube?

41:02 Absolutely. And if you can get your videos embedded on other people's websites, great. And that's why I'm saying, like, with groups and forums, if you connect with your people, like-minded people in a forum or something like that, and you get permission to post your videos in there, those signals back to YouTube that people are embedding your content are a great way for YouTube to register that this video is important. Ah, so someone who's wandering around Facebook, upsetting group owners by putting their content in there, much better that they go and do a search online for bearded biker community or bearded biker forum.

41:41 Reddit, Reddit is a good idea. Reddit is a Reddit is a great one, yeah. So the group of people who, and there's not actually any restrictions to posting content there. In fact, it's designed for content to be posted there. In fact, if you, if there are Facebook groups, just offer your content for free. Say, hey, I've got these videos. I'm more than happy to give it to you to post up there to create engagement, to educate your audience. But then at some point, you can go, okay, so I've given you 20 videos or 10 videos or whatever. I would like then for you to just post the link to my YouTube video and send the traffic over there or put in the YouTube video in the forum. So you give them something for free and then they give you traffic back. Yeah.

42:23 And people shouldn't get caught up in worrying that that's some complex internet marketing strategy. It's just real life. It's like going to a barbecue and drinking all the beer there without taking any beer yourself. Like it's like, this is normal stuff. You know, you're going to upset the barbecue host if you turn up, eat the food and drink the beer. If you turn up some sausages and a six-pack, you're going to be well. You rock up with a couple of big T-bone steaks. You'll get people will like you very much. And that's why I'm saying if you offer the content and you don't have to give them your whole library, just give them a couple of videos and that's of value and high quality, then they will appreciate you and then it won't be any problem for people for them to send you traffic to your YouTube channel.

43:08 Yeah. And people need to remember, or they won't remember, but they need to know and then remember it that anyone running a website, running a Facebook group, they're desperate for content. Exactly. Exactly. And if you save them time by not having to create videos or create content or buy anything like that, you're going to be their best friend. Yeah. It's just about setting that relationship up the right way. Exactly. It's just by like being open, being going, hey, like not expecting anything from it, but the law of reciprocity will kick in at some point. It may not happen straight away. It might take a couple of months or it might take one or two different Facebook groups or forums or whatever, but it will kick in over time.

43:50 And then that's when you'll get that momentum. Yeah, totally. And a slight change of tact, but what about dads and families and their kids wanting to create a video? My kids want to do that and love making videos. They got their school in one ear telling them not to. And then literally in their, you know, looking to their left, they've got their Norris Nuts. And oh, well, there's so many kids, isn't there? There's that family up. up up in birmingham i forget what his name is but he's classic he's got him and his wife they've got the two stepdaughters and it's just it's it's fun content

44:30 how concerned should dads be about their kids wanting to start a youtube channel and and and what is the is there anything they should consider that that does make it safer um just keep an eye on the channel like the comments are probably going to be the most dangerous area um if there is anyone lurking that's where they're going to be lurking um type of thing so just be conscious of what people are putting in the comments and how your kids are responding to them um just get uh obviously if you're going to set up the channel you'll have admin rights to it so you'll see what's happening in the comments area and that's pretty much it really uh obviously you want to keep your content as clean as possible um to help the youtube gods um with the kids channel um there are some distinctions between a kids channel and

45:20 a normal channel and this has come because of um safety concerns over kids advertising to kids um so the beginning of this year um all any channel that's that has been deemed for kids and you select that in your settings yeah um that if it's it's themed for kids they won't get any in fact they don't get any comments so that that that comment went out the window so there's no comments there's no ads on those um channels you just get subscribers but no one can comment on there yeah so you're pretty safe to be honest with you yeah and how somebody's messaging you or whatever through other socials that's probably where you're gonna see uh have any dangers yeah and how i see it is is it's like anything in life with particularly with our children is weighing up the pros and cons yeah and the confidence the creativity the

46:13 life skills the and it's not even about being famous but the networking like other kids and who they who who they're learning from and getting connected with and the other thing i say and strongly believe for parents is that anything you let your kids get involved with be involved as well there's no point having a perspective on minecraft if you've never played it or a perspective on fortnite if you've never if you've never played it exactly and and and the weird thing though is like there's never been as much of an opportunity for anyone to make money in anything they love doing whether that's video games or playing with slime or making lego or whatever there is so much of an opportunity for

46:53 people to make money doing anything today the weirdest things you can get paid for um so as you said if if the parent is giving out about the kids playing minecraft and i'm not i'm not saying that all kids should be playing video games uh but if they have a skill at playing video games and it's like the kid who won who came second in the world oh yeah video game channel 80 grand or something wasn't it yeah 80 grand or something like that and his mother didn't like him playing video games till she went with him to the world championships saw what it was all about him he were he made a wedge of money and then she was like yeah he can play video games now you know

47:32 um so there there are opportunities for kids to make a lot of money doing stuff that we wouldn't think is valuable but then again back in our day uh wanting to play you know wanting to be a famous footballer wasn't a career move uh back in the 70s and the 80s it was up you know whereas today most a lot of parents are pushing their kids into football because it's a massive career move so of course the next 10 years is going to be something completely different yeah but equally going going back from like scaling back from that the 12 year old kid who's showing football skills for other 12 year old kids or for 10 year old kids exactly is more

48:12 real and can he can connect with those other children maybe better than a than a than a pro footballer exactly you know i hope everyone sees from this conversation they would have seen on youtube it's when you've made 20 videos and you've had 5 000 people watch them that that former pro wants to come on your youtube channel and after another 10 000 videos that current premier league player wants to come on your channel and nothing uh changes the fact that the kid started that channel in the beginning yeah to have some fun and to share their football skills which is goes back to what you said about do it for the do it because it's something you love yeah first and foremost

48:52 yeah uh you can have a you can have a an eye on the money there's potential there obviously but that's not the be all and end all is that you love what you do um and that's like with anything that is successful like most things today that are successful people start out because they just loved doing it it's not a job if they just love to do it and as i said earlier you you could get paid for stuff you love to do today, but more so than any other time in history. Yeah, totally. Well, like five-line things, there's always, and now we're speaking to random topic that you never heard of. Expert, and where did they go and find the expert? They typed it into YouTube.

52:32 Yeah, that's perfect for companies who are serious about this. The reality is if they're serious, then they should get the right support rather than trying to work it out for themselves because that's that learning curve. The value will be in speeding up the learning curve, not going through it slowly, which is actually the complete opposite for individuals, where the value is in learning it all and becoming really competent in each element. And just finally, what's your what channels do you enjoy? What's some of the some of the uh favorite channels you put on the spot? But what's I well, I my my lunch time, I actually switch on my TV and I actually put on the YouTube app on my TV.

53:16 And so some of the things I've been watching recently, like I've got into fasting in a big way, so I've been all of that stuff is popping up on my associated videos. I like watching Beatles info as well. One good channel that I like is the behind the song. So they'll pick a famous song from the 80s or the 90s or even the 70s and they'll interview that particular band about how they came up with that song. So I find that very interesting. Yeah, brilliant. They're only like five, six minute videos. So very interesting. That's a Dutch TV company. I think it's a Dutch TV channel. And they just put those videos up on YouTube. So I enjoyed them a lot.

54:01 What else? Tom Bilieu. I like watching. Oh, yeah, I love Tom. Oh, he's he's, do you know what? He's smashing it. I watched a video. video the other day, a Wayne Dyer video. It was actually a montage that he mashed up and he'd had 2 million views on this Wayne Dyer 10 things that Wayne Dyer says. And he does really good behind the scenes stuff of how he runs his business and how he structures his day as well. So really, really, I think just finding because I'm running out of time. Last thing, people should go and find a YouTube channel of someone who's doing something that they're thinking of doing

54:47 or a parallel ones. If you're going to go and be a dad channel, maybe go and look at a successful mum channel and just see some of the things that they're doing. Pick out the bits you like, leave the other bits behind and create a version of your own. Exactly. I would say pick a number of them because you're going to pick elements from each and then find those common things that you find are working on all of them so that you know you need to put them on your channel. Yeah. Awesome. Wow, David, this has been amazing. Thank you. And like I said, somewhere down the line, a Q ⁇ A inside the Team Super Dad community will be absolutely brilliant. I hope a whole bunch of people come over and check out some of your courses. I signed up for the seven-day challenge the other day.

55:27 So I'll be working on some of that through the Team Super Dad YouTube channel. And just really, really great to get to know you and connect with you here. It's been an absolute pleasure to be here. Thank you very much. I'll see you soon, David. Cheers. Wow, I absolutely love that. And I hope you did too, Team Super Dad listeners. David Walsh is a top vloat. And the coolest thing about his story is that it hasn't taken that long in the grand scheme of things. You know, it's been an idea, then something he just had to learn along the way, a degree in there of confidence and dedication.

56:07 But through that, he's made it happen. And he's making money. He's enjoying his life. He's always smiling. So if you're a dad, obviously you probably are, but as a dad, if you've got that idea for a business for a new, I don't know, I mean, this was about making money, but it could also be about having fun, you know, hobbies and interests, really. But don't be stopped by the idea that you don't know how to do it or you don't know where to start. Too many people, too many people have brilliant ideas. To be quite honest, I'm pretty sure I invented Uber when I was at uni, except it was about lift sharing.

56:47 And I know there are lift sharing rides, but I had this idea that if you could get back and forth to uni with other students for much cheaper than you could get the train. But like all my ideas at university, it was just a stoned thought rattling around my head as we played Mario Kart. But don't let those thoughts die. If you have the thought, the idea, start to flesh it out, get it up on the wall, talk to people about it. Literally dig into it and explore. And don't be stopped by the idea or the concern that, oh, what will happen? Will it work? Won't it work? What will the wife say? Will we make enough money? How long will it take?

57:30 If you play with your ideas, if you lean into them, then stuff will start to happen. You will attract people towards you. You will start noticing things in magazines or on other podcasts. You will literally attract the information to you that you need. So get out there and do it. And if that's a message that you, you know, really resonates with you, then come along and check out the Hero Academy because that's exactly the kind of stuff we do in the Hero Academy. It is about your focus and your self-belief. It's about having ideas for yourself and for your life and for your family and following through on them.

58:05 Really getting the knowledge and support to make stuff happen, whether it is your finances, whether it's about getting fit or whether it's about having more fun with your family and loved ones. It is all happening inside the Hero Academy. So come on over to teamsuperdad.com forward slash hero academy. And if you're not already in the free group on Facebook, then come and join us there. If you've enjoyed this, please give us a review on Apple podcasts, share away, get as many other men, mums, granddads, grannies, whoever you want, share the podcast with them. It'll be really great to get as many people on the Team Super Dad bus as possible. My name's Johnny. I look forward to working with you soon. Team Super Dad out.

58:50 Bye. This has been Team Super Dad. Find us at Team Super Dad.com.