How To Become YouTube Famous with David Walsh

00:00 In this episode of Team Super Dad, I talk to David Walsh. YouTube coach, expert video creator and badass ninja warrior! Roll theme... Welcome to Team Super Dad. Real dads creating their best lives ever, more time, more money, more fun! You are not alone you're on Team Super Dad. Hey how's it going, welcome back to the Team Super Dad podcast we are live again second day in a row what's up? It was like a blooming bust isn't it two coming along at once which is awesome also an indication of things cranking up with team super dad and that is exciting as well

00:42 As you know, if you've watched or joined us before Team Super Dad is a community for dads. For dads who want to create the life they desire rather than the life they feel stuck with and to do that we really lean in and focus on the important areas of focus fitness family finance and fun and today I'm talking with David Walsh who's going to join us in just a moment and David in his work it's like ticking multiple boxes of those One of the smiliest guys you're going to see on YouTube and that is David's speciality. Although obviously with LinkedIn and stuff, live streaming here might be watching on YouTube, Facebook or Twitter. Live streaming is everywhere and it's great that we can

01:26 Have this technology at our disposal, but to really be successful with it takes another whole level of knowledge and trickery. And that is what we're going to talk with David about today also he's a badass taekwondo expert from back in the day So we're going to find out some of that story as well. So without further ado, oh and if you are watching please consider sharing this as we go along if you watch in the replay start a watch party with your network and we can grow this and if you're on the podcast well thanks very much for having us in your ears and in your car Head over to Apple Podcasts, give us a review and share this as well. The more dads we can bring in the more men we can help around the world to create the life they desire, to have fun with their family and to create the success they want in their work. So let's bring David in! David good afternoon how are you sir? I'm very good how are you? Very well too, very well too where are you in the world today? I am actually in very sunny Enfield North London

02:28 Good to see you. Welcome to our North London posse, but also your accent is not a London accent is it sir? No no I do pronounce my words properly so yeah...I'm Irish So yeah grew up in Ireland and came over goodness me what 20 something years ago now so Yeah been here bit too long One of my best friends in the world, he's got a proper broad scouse accent. Lives in Southampton and if truth be known he actually moved out of Liverpool when he was about four! Yeah kept the accent because it separated him from everyone else

03:04 He's got his family roots, he likes it and all that sort of stuff. So so that's all positive. So thanks for being on today David I've absolutely no doubt uh i know from the Team Super Dad community that YouTube is a popular subject of course for work definitely but um most dads their kids have got an iota of confidence will be shooting videos and wondering what they can do with them so you know really keen to So Courses and different resources that people can access as well. So if anyone's kind of like trying to take notes or wondering, like if we're going to go into real full on detail about this is this isn't a tutorial so to speak? This is really an introduction to David to have some fun with the conversation, to get some pointers. And then David's got some free content and some paid programs as well.

04:11 As you can imagine, I wouldn't have him on if he didn't know his stuff. So I fully recommend and endorse that. But David first of all like...I love a bit of backstory, you know? Tell your story online. You're like Taekwondo former...are you a former Olympian is this true? Uh..I wish i could say that no! I used to compete in Olympic Taekwondo. I tried for one two three Olympics and unfortunately didn't quite make it But yeah, I used to do Olympic Tech. I've competed in five world championships six European Championships representing Ireland International silver medalist 16 time national champion and in fact I held four British titles in one year back goodness me back in about 2004 I think so yeah I didn't quite make the Olympics but I did everything else

05:05 So this isn't like a Jamaican bobsled team. You actually were quite good? I was, yeah...I could hold my own! Yeah, I'm not going to poke you in the eye that's for sure. Well i'll take you out for a beer with me that's that that is good. I'd rather have you on my side I think like that and this was basically part of your entrance an introduction into the world of video and well before online DVDs all around the world? Yeah, yeah. So as a competitor you want to review your competition you also want to see what other top countries are doing what other Olympic and World Champions are doing so I used to sit there with my camera at the Euro Championships European Championships when it wasn't competing and i was filming everyone else obviously the day I was competing that went out the window but

05:59 Over time, I had built up this massive library of world championships, world champions, European champions. And people began to ask me, it says oh could I get such and such a weight division or could it gets such and such a competitor? And over time was like so many people have asked me I thought maybe there's a business in this So I decided as it was coming towards the end of my career that I would set up a company TKD DVD and I would actually get the rights to world championships, European championships broadcast them on Eurosport create official DVDs and literally sold them all over the world. The first thing I actually did was VHS tapes. I did one World Championships on four pack of VHS

06:45 So that's like going back way back now. That was 2003 I did that and DVDs were just coming in at that point, and it was getting easier to be able to make DVDs You didn't have to be a big company with expensive hardware or anything like that so yeah 2004 we moved into DVD full-time left the VHS behind...that was bit of nightmare anyway but yeah DVDs were considerably easier To make back then, and this is pre-YouTube. Pre like online video. Online video at the time was very difficult. It was like you could upload a 5 or 10 meg file and it'd be about 2 minutes but it's the size of postage stamp. Oh yeah! Because Bandwidth just didn't allow it back then we were still on dial up half a meg broadband was the ultimate

07:36 So yeah, we were still on dial-up. DVDs were the thing so I began to make them instead! And then I worked at Lycos in 99 into 2000 and 2002. So, there about three years and people would come and give presents you know the so-and-so company wanted to get their content on Lycos or their tech on Lycos yeah and i sat in meetings where people are like right here's his online video! That's shit And of course, it was amazing because it was still pioneering. But they sat there with their heart and soul into getting this video online and you're just thinking there's nothing I can do with that but that was a forerunner to everything that we've got today which is absolutely brilliant. And um...I'm gonna rush through some of this so we can get into the good stuff at the end

08:31 In terms of YouTube, were you on there from the start or was it an accident? What happened? No. It wasn't an accident unfortunately I wasn't there at the start. I didn't take advantage of it when it came out in 2005-2006 and my Origin story with that is I did two things. Like, I started out as a web developer and that's how I got a job over in the UK through my web development skills back in like the late 90s being a web developer was like your gold dust! People would pay... Would throw money at you if you had web development skills so that's what got me to entry here So I was doing the video on the side, I was working in corporate, I was actually selling software that had web development tracking capabilities in the CRM

09:17 So I then went back to doing web development when it got... It sounds fun. Yeah, so it was good but you know what? I focused on the higher end of web development like membership sites rather than And Anyone who works for themselves, it's like they spend the time selling. And then once they've got the sales in then they've got to spend their time fulfilling and don't go back to getting more clients and doing more sales." So I had done that but had come to the end of a contract for 2 clients. On the same day those two clients have finished up. It was beginning of January 2013

10:09 January 2013. So we just had Christmas, we're in probably the most expensive month of the year so you've just got Christmas out of the way and New Year's out of the way and all the bills have stacked up into January. My wife at... well she was my fiancée at that time, was out of work as well she worked in the fashion industry so she didn't have any work basically the two of us were unemployed So I was sort of losing a bit of sleep over, I was beginning to freak out. A little too much. You know we were... I was beginning to go into a spiral thinking well you know i'm the man in this relationship I should be able to take care of us I should have this crap sorted out all these sort of things began to fester in my head

10:51 So one morning as I lay in the bed just wide awake, sort of paralyzed not being able to do anything. Lena just says to me you know what? Just get out and go for a run clear your head go for on she knew me she knew that getting out for exercise or some description was going to help so threw all my stuff went out Jogging along, and instead of asking myself like how could I let this happen or what did you know? How could it be so stupid. I sort of asked began to ask better questions So I said well what worked before that brought in those clients in the first place And then it hit me is like I had put up four videos on YouTube

11:29 Each video brought in a new client and it was worth about 10 grand's worth of business, those four videos. And I went, holy crap! What the hell did I stop doing this YouTube thing? And the weird thing about it is that all those clients all came from San Diego. I have no idea why but they all came from San Diego. So I'd hop on Skype and go, oh how did you find me? Oh came across your YouTube video. I was like holy crap. I immediately turned around, raced home and that was the decision there. And then I've got to do this YouTube thing but i can't do membership sites and product launches because I'll have about 15 videos to make and then I'm stuck! I just couldn't sustain content on that topic so I said

12:11 I may as well do this YouTube thing. There's not that many people talking about YouTube and YouTube at the time were doing a very bad job of showing people how to use our platform, so I thought there was an opportunity there. And what year again is this? This is 2013. That's important for dads to realise you know but On the one hand, no one is an overnight success. And on the other hand you've got to dive in and start somewhere so if you're wanting to make money, you want it to be a success and you've got four videos up there which aren't even on the topic that we'll be speaking about but you pushed on. You had a vision for yourself, Lena was brought into it so you have support there

12:56 You've got a bill coming down the line for a wedding. Yeah, hang Christmas! So because that's it because you know dad's you know men mum's watching this as well right but you know I know that Quite often we're faced with this, shall I shan't I? I've got my job. It's quite comfy. I've got a vision of something that I want to create and it's really easy to have these kind of conversations and people go oh yeah well you wouldn't get someone on who'd gone bad for. And that's kinda true but still success or failure it comes from making a start so kudos to you for diving in

13:35 How did you suck up enough knowledge to get started? People have differing views about imposter syndrome and stuff, but you decided that you were going to be a YouTube expert and you weren't quite. Easy! I would go on YouTube research the topic or go through the ins-and-outs like how to set up stuff myself and basically just record a video on it So I would basically learn in the morning, create the video in the afternoon and post it in the evening. That's really it! It wasn't that difficult. Good information, like step-by-step information and showing them the exact things to click on or what to do at the time. So there was a massive opportunity for me to come in and take advantage of that so yeah February 19th I uploaded my first video got 1500 views on that video in the first day 75 extra subscribers so I thought hmmm there's something in this This might work! It just might work

14:38 Yeah, it took me 10 months to get to 10000 subscribers and just over three years to get to a hundred thousand subscribers. I mean that's... is that still achievable in the way that YouTube is here? It depends on the niche you're in obviously in the how-to YouTube space it can be a bit more difficult and for businesses we are finding with our clients it is that bit more difficult and uh we sort of have Be more conservative with the numbers we're expecting to reach, but it's definitely achievable. If you get into like say the family vlogging niche or something like that it is definitely achievable and they are very popular there's lots of people looking for content like that there's lots of people already watching that sort of content and if you've got a personality that comes across well on camera at you can do very well yeah

15:29 And I've got a couple of questions coming in. Thanks to those people that are commenting and everybody can do that if you want your name to come up, just go to Streamyard dot com forward slash Facebook and that will give them permission one on the dad says didn't expect this topic in here and it might be the same ones saying that's rapid growth for the 10 thousand ten thousand. Yeah. In terms of the first question this is about dads creating The life they want, more streams of income. It could be that their job in the day and a second side hustle in the evening it could be finding the confidence to dive in and go and do this. And I know from the SFM, Six Figure Mastermind... How am I talking about? How To Create An Online Business basically

16:24 Using video in a way to promote and support something that you're doing as a side project can turn it into, you know, can turn it into that break from the nine-to-five and the rat race that people are so desperate for. So... And as we spoke about at the beginning there's opportunities here that kids might want to get involved and you do something as a family There are not just the Kardashians have made themselves famous The Norris Nuts over in Australia is an absolutely phenomenal case study example of a family that have grabbed YouTube and now turning it into their livelihood. So, and that dovetails into what you were just saying about the speed at which you can grow something

17:07 What are the sort of bullet points around being successful? I mean, we can dig into them more in a minute. But there must be some kind of four or five things that you need to do. Yeah. The big chunks that you need to focus on when you're starting out even if you have zero camera skills or zero presentation skills or whatever is to be consistent. So pick a day, like at least once a week where you're uploading your content consistently so if it's Tuesday Wednesday Saturday Sunday whatever pick one day and upload one video per week start there don't think I'm going to vlog for 30 days straight because you will burn yourself out if you haven't done this at all ever

17:53 So just pick one day a week and just upload every single week. Be consistent, and that's what I did with my channel – just one video per week. And we only recently went up to two videos per week. Well, we had went up to three and now back to two. We went up to three during COVID because we could but now we're down to two videos per week so until March this year, we were still doing one video per week So, you don't have to make bajillion videos. One video per week is all you really need to do and be consistent and tell people when your videos are going to be uploaded. Tell them to subscribe like and share all that stuff... All those things! Don't ask them hey if you like this would you mind subscribing? No! Tell them and that's what we do with our clients is give them the command and they will do it or increases the likelihood of doing it anyway

18:47 I say be yourself, but be your best self. You don't want to be the self that sort of falls asleep on the sofa and has a bit of drool going down your mush unless that's what you're trying to bring across. But be the best version of yourself. Bring energy to your content because that will transfer across the video That's pretty much it. Just be known for one thing as well, don't try to do too many things. If you're still trying to find what niche you want to be in pick two or three maybe four tops try each one of those out see which ones work best and then just stick at 1-2 maximum.

19:34 OK, so yeah I get that. You know those checklists are pretty much like a checklist for life really isn't it? If you want to get fit Like, just go out and do a bit of running. Just make sure you got the right train and make sure you've got a rough idea where are going to go? Make sure that you stick to it for a period of time so that you start to actually enjoy it and don't freak yourself out. It's sustainable, like your not killing yourself, your not ruining your joints and you know... Yeah same as being a dad when having a baby! When I talk to people about being new dads they're freaking out like what am I gonna do?! You're gonna be fine we're just gonna enjoy this and actually get on with it

20:10 What about people who, I've got so many questions. This is the magic of this topic and maybe we'll do a Q&A inside the Team Super Dad community one day would be quite handy. The guy that's just put in a question and i'l come to that in a second it's quite long question but If you're sat there and you're thinking, do you know what is a good one? I'll lead this into the question. People make the most random videos don't they? Yeah so my old Vauxhall Zafira car that the petrol cap thing wouldn't open turned out it was some kind of problem that other people had. Some random guy had made a video and it got 25000 views basically. So you think... It was a common problem!

20:54 25,000 people have the same problem. Yeah so it's completely random but then there is a whole bunch of other people and that how the world has shrunk So the flip side to that is what if someone thinking about doing this but put off by the idea oh its already been done There are already some... The Norris Nuts have got 1 million users why would anyone be interested in my family? And you can relate that to someone business as well Why should I make videos on how we fix cars Cars if someone's already made them. What do you say to people when they come to with that concern? It's always down to personality, people buy the person... The product or the service is usually secondary They buy the person first If they don't like you if they don't like your personality chances are they're not going to stick around When they like your personality

21:44 You can increase it. Well, you'll definitely increase the chance of the sale and even if they don't want your necessary product or service if they like you and see some sort of excuse to buy it they'll buy it so the same with your content people who watch family vlogs Don't just watch one They don't watch two, they watch a whole host of them. Just like people who watch soaps don't just watch one, they watch all of them! Ask my mother she'll... She starts at 8.30am then she has EastEnders at 7.30pm, Coronation Street at eight you know? So she watches and their scheduled for- Is she happy though is she happy?! No no she's not, definitely isn't!

22:27 People don't just watch one vlogger. They don't watch one personality on YouTube, they watch multiple. Well, the magic of that is that your mum is a target audience for soap operas. They are giving her what she wants and she'll lap it up as long as it's available. Exactly! Exactly and then... And it's the same on YouTube if you give something people entertainment, give them something to look forward to on a weekly basis or daily basis If you want to go as a daily vlogger And they will come back again and again and again, and again. And they will be your biggest fans so it's actually down to you even if like TV shows have been done does that stop companies making more TV shows? No! Does it stop movies being rehashed or redone? NO!

23:15 So people will go back and watch stuff they've already seen or stuff that they already can anticipate. So it's all down to you, your personality is what they're buying. Yeah I often... It cracks me up there are those TV programs where famous son takes old mum or dad around the world yeah and there is one on each channel! How did they get away with that? So, so what's his name comedian rocks up at ITV and says I've had this idea. It's genius! I'm going to take my mum around the world and we're gonna do crazy things Yeah You're gonna pay for it Yep And then Freddy Flintoff or someone else is doing it on Sky Exactly You got Ramech Ranganathan on BBC you've got Jack Whitehall on BBC you've got Bradley Walsh and His Son on ITV

24:05 You know, I'm like they'll never know. So this ties in beautifully to the question where I'm going to post it up just so people can see but it's too long for everyone to read that doesn't even cover over there but this dad says he is busy He's got the background skills so that's also a bonus The real question here is how do I balance my time to create YouTube content for channel and my work and being a decent dad? No, I think I've got my answer to that But what would you say It is all in the planning. It is all down to planning and the beauty about YouTube is that you don't have to do everything live, you don't have to do everything in a sequential weekly order if you are doing how-to content You can spend a Saturday or Sunday knocking out four six eight videos! You can even have your kids watching you do that or even having kids on the video so

25:02 You'll be best dad of the year if you bring your kids on your YouTube videos. So, you can create your content and as I say if you're creating one video per week, you do eight videos that's two months worth of content and I guarantee it your kids are going to ask you daddy daddy daddy what am we doing YouTube videos again? What are we doing YouTube videos again so You'll be pestered into making them rather than, oh where can I get the time? Kids don't want to necessarily play football. They wanna go daddy when we do YouTube videos so... Exactly or just blending it out and the good thing and the nice thing about YouTube which you've exactly just said there is

25:39 There can be a pressure about doing live streams on Facebook or sharing, let's make this dinner recipe and see me cook it. But like when you watch Norris Nuts my kids love Norris Nuts and I actually enjoy Norris Nuts it is just really enjoyable they are nailing it! Yeah but the videos almost...it's like it's live But obviously it's been edited a bit and had some stuff fly in, and it's kind of fun and chopped up so it flows neatly. So yeah, It feels like it's live but it's not live. People shouldn't have that pressure of what we're going to do? And is it gonna be awkward now as the light gonna be there just there I decided we're gonna do it on me and the kids making muffins. Yeah great! And then it's been filmed its had a little bit of editing and then it's gone up live

26:35 Where, okay so this leads nicely onto they're planning that content. They're going to make eight so that's two months worth of video contents produced over one weekend. Obvious questions but perhaps not for people who haven't looked at this subject before How long is a good video and where do you go to find out what would be a title that your audience would want to watch? Oh, well funnily enough I've just released a video that answers the second question. But how long is good video? Great question and the thing is there's never a video that's too long only a video that's too boring okay so this is where your editing skills need to be sharpened the best it like cutting out the stuff that doesn't support the story of your video and even if its a how-to video you still have a story in your video

27:25 We work with our clients. Sometimes we'll do, we have to edit a video for our client and there's like... We'll take 30 seconds of information out of that particular video because it doesn't support the flow or the story in that video so edit more on your content That may mean that your video might be that bit shorter, but it will flow a lot better. We recommend your videos are like 6 to 12 maybe 14 minutes long if they're longer than that, that's fine as long as you have a good story and people are watching the whole way through there is nothing worse than making a 10 minute video and people have dropped off at 2 minutes. And should people say in the beginning? Is it a good way to keep them watching until the end do you say

28:11 This is what we're going to do. Like you should be watching this because later on, we're going to show you how like... We're gonna show you not just how to make the cake but we're gonna show you what it looks like when it comes out and then have to decorate it so there's a... So your pre-empting what's coming later in the video? So they keep watching Is that...? Is that good way of...? Yeah well if were going to use that example then you would show the end result first So, because people want to see what it's going to look like at the beginning rather than they'll just scroll up to the end and see what it looks like or they'll see from the thumbnail. Or they should see from the thumbnail anyway. And so you show them this is hey this is the chocolate gato we're going to make blah blah blah and me in the three kids are gonna make it I'm gonna show you how you can do it in less than 40 minutes whatever your hook is

28:58 And then you dive into the story about, okay so I've got my ingredients here and here are the kids. I'm going to get them to do the wet stuff, here's the dry stuff whatever that story is but what you could do is you can go and stay tuned all the way at the end as they give you a quick tip on how you can get super duper icing in less than 30 seconds whatever that little sort of intrigue bit is that you can hook people on your video to stay till the end That even a two-year old can make, something like that. So yeah put that little bit...that little teaser in there for them that they want to stay to the end to get that valuable information. Yeah and this is it we can't cover this right now okay but

29:49 If someone's putting their channel together, there are lots of things they need to do to set that channel up right. And feel free to mention them – I'm sure this is in some of your courses and stuff but that's not something people should ignore is it? There are some basics that people need to know to give them a platform for success. Absolutely! There are certain ways to optimise your YouTube Channel like with your name, about section, your channel keywords all that stuff is vital to have on there And in fact, I do have it in my courses. But if you're not interested that you want a free resource check out my YouTube channel. I have a full video on how to set up your YouTube channel step by step and I think that's the name of the video so there is a whole...I think its 15-16 minutes or something like that. So walks you through setting up your account through to optimizing your channel and so that that's available on my YouTube channel for free

30:43 Yeah, totally. I'm just going to put a...I'll flash it up in the chat on there but it's basically if someone just searches David Walsh on YouTube they're gonna come up with your name. Exactly yeah! Okay filter and YouTube's success just keeps growing, right? I mean it's... is there.. Is it getting harder do you think or because there are still however many billion people on the planet not even got access to the internet. There's still plenty of time for people to get started and be successful Well, yes it's getting harder and yes there is still time. It's not as easy as it was say in 2013. Back then I think it was 200 hours of video were uploaded every minute now they say its 400 hours are uploaded but I think it's more closer to five even six hundred hours a video upload at every single minutes so there's a lot of content being uploaded

31:46 And it's, you know, it's a lot of kids. It's a lot of gamers and it's a lot to want to be famous kids who want to be famous on YouTube. So there is more competition today than there was back in the day but there's going to be more competition tomorrow so yeah five years ago was the best time to start YouTube today is that the next best time to start? That classic one isn't it exactly and when it comes to them monetize in the night people be thinking i want to start this youtube channel but how can I make some money out of it.

32:26 People should be thinking about what are the different ways in which people can make money out of YouTube? Again, not the time or space to go into real detail here. But if people are thinking about that, what some of the ways you can give suggestions too? So I'll take a step back from the money thing first. Okay cool yeah. Like your mindset when you're starting out should be that you want to grow your community Not focus on the money to begin with until you get to a certain point, but focus on building your community. Focus on building your subscribers. Focus on getting the views and watch time on your videos which is how long people are watching your content. Focus on that! Don't work... don't focus on the money just yet once you get momentum and like you need a minimum of 1 000 subscribers and 4 000 hours of watch time

33:17 Once you get that, you then apply to Mr. YouTube. Mr. YouTube will go yay or nay nine times out of ten they'll go yay! That's when you will get monetization on your YouTube channel and you can get a couple of pennies per view... well, per thousand views on your videos. And that's because people show an ad at the beginning? Correct If you make a video that's 8 minutes or longer, they can show ads at the end and well they can show ads midway through. They can show an ad in the beginning on the end if it is for all videos once your monetized. And they can show ads mid way through if your video is eight minutes or longer so that's why I'm saying longer videos are better because once you get monetization YouTube promote your videos more because those are the videos that they make money from

34:03 Ah, got that. That's why when we're working with clients we want to get them monetized as quickly as possible and switch on monetization even if it is a business channel because YouTube are promoting those videos more Now, it's important for people to realise a thousand subscribers. Oh my gosh that's an insane number but we're not talking about 1000 people in your town we're talking about 1000 busy business dads from around the world could could we get them onto the Team Super Dad page? Brilliant okay yeah that sounds feasible So that's just one element of monetization and that's with YouTube. Now, there are a whole plethora of other ways you can monetize your YouTube channel and this goes back to why I'm saying focus on building your community and your subscribers

34:51 And this is where the real money is. More and more brands are looking for niche channels, they're doing deals with the big YouTubers or whatever who've got a hundred thousand or couple of million subscribers or whatever but they're looking more and more recently for channels that maybe have 1,000 subscribers or 5,000 or 10,000 subscribers even that are in a very specific niche So if you have a targeted group of people that say, Vauxhall car appreciation people or whatever. People who just love Vauxhalls or people who love classic cars. Now that is a very specific niche they're very rabid about that topic and anything around that subject

35:39 So you can sell more, you can get brand deals from companies who are targeting those people because it increases the likelihood of those people buying from them because they don't have a lot of stuff out in the world to buy easily. If you can focus on a particular niche or particular area, you can make a lot more money with a smaller YouTube channel Yeah, and everyone should start that way. They shouldn't be thinking oh well I can't restrict myself to to dads with beards who like motorbikes, but... Well I could! No of course you couldn't. If you are one if that's what you are and that's what you love it's going to be easier to make the content, you're gonna be able to relate to the people watching your videos better yeah and what you just said is that beard oil company or that motorbike rental company is gonna want to be in there.

36:40 Your YouTube channel, The Beardy Writer or whatever could all of a sudden be getting a couple of grand a month from brand deals. As I say you've got the beard oil, you've got the motorbike leathers, you've got Kawasaki or Norton or whatever wanting to put stuff on your channel. You get free days out on a track on a motorbike Yeah, yeah. You see all of these things can add up over time and it could be worth 20 30 40 50 grand a year in free stuff I haven't spoken to you for a few years but there's a guy who's got a tank park and you know like the old will it blend? He makes videos with his tank park

37:27 Say again? Will it crush. Yeah, will it crush! He was just driving his tank over things channel blew up he filled his tank experience day His wife thought he was nuts and then when he started covering their mortgage... yeah she wasn't she was laughing for a totally different reason. She was like go and buy another tank yes let's go and buy another tank whereas before she was saying if you buy another tank I'm divorcing ya That's awesome. Another question just come in, it kind of dovetails into this nicely about pushing traffic to your YouTube channel. This by the way guys and gals if you go to Streamyard.com forward slash Facebook you can give Streamyard permission to show your face or you may not want to which is why you haven't but that question there is asking about

38:18 Pushing traffic from other channels to promote your YouTube channel, which I guess in essence is a question about how do you promote your YouTube channel really? Yeah. So yeah it's vital that especially when you're beginning and even throughout your whole YouTube career is that you're still promoting your content People think that when they set up a channel, if they're working with someone like us they can just give us the video and they don't have to do anything. That's so far from the truth! They still have to promote their content, they still have to go out and go into communities Whatever niche they're in and say, Hey I've got a video that helps you with this. All of these sort of things it's vital like Facebook communities forums reddit blogger all of these blog forums blog sites even posting on your own website on a blog or whatever like that You still need to put in work to promote your content because there's so much

39:18 content being uploaded, YouTube... it's YouTube's ball. They can do whatever they like and they're not going to actively go oh I like you let me promote your stuff! You have to prove yourself to them that your stuff is valuable for them to promote so the more you promote yourself the more YouTube will end up promoting you back. Oh okay and what about...? I know the answer this but this is a good one for anyone watching If you put a YouTube link on to LinkedIn, and even Facebook they're not always that happy about pushing traffic back to them. So what should someone do about that? We put it in the comments area so I will usually put the thumbnail of the video on the main post with some text on there and then my call-to-action is click the link in the first comment below to see the video

40:09 Facebook. Facebook have cottoned onto this and they're doing a mini preview in the comment area now, like they used to play the full video on the main post but you still click out of Facebook into YouTube and that's the most important thing that your viewer will click out of whatever platform they're on whether it's Facebook or LinkedIn or wherever and go to YouTube because those views don't necessarily register on YouTube like especially on the Facebook player So it's vital that you get them from the platform onto the YouTube page. Now, if it's embedded on your own website that's a different story there is no technology there stopping YouTube registering that as of view but when its on other social platforms definitely try to get them onto YouTube as much as possible. So is pushing people to your blog a sensible idea or do you really want to get them onto?

41:02 Absolutely. And if you can get your videos embedded on other people's websites, great! And that's why I'm saying like with groups and forums... If you connect with your people or like-minded people in a forum or something like that and you get permission to post your videos in there those signals back to YouTube that people are embedding your content are a great way for YouTube to register that this video is important Ah, so someone is wandering around Facebook upsetting group owners by putting their content in there. Much better that they go and search online for Bearded Biker Community or Bearded Biker Forum. Reddit! Reddit is a great one yeah

41:45 So they find a group of people who, and there's not actually any restrictions to posting content there. In fact it is designed for content to be posted there. In fact if you, if there are Facebook groups just offer your content for free say hey I've got these videos I'm more than happy to give them And Yeah, and people shouldn't get caught up in worrying that that's some complex internet marketing strategy. It's just real life is like going to a barbecue and drinking all the beer there without taking any beer yourself like it's like this is normal stuff you know? You're gonna upset the barbecue host if you turn off eat the food and drink the beer. If you turn over some sausages and a six pack

42:45 You rock up at a couple of big T-bone steaks, people will like you very much. And that's why I'm saying if you offer the content and you don't have to give them your whole library just give them a couple of videos that are value and high quality then they will appreciate you and there won't be any problem for them to send you traffic through your YouTube channel Yeah, but people need to remember or they won't remember that they need to know and then remember it. That anyone running a website, running a Facebook group They're desperate for content. Exactly, exactly! And if you save them time by not having to create videos or create content or buy anything like that... You're going to be their best friend. Yeah it's just about setting that relationship out the right way. Exactly it's just about being open and saying hey I'm not expecting anything from this but the law of reciprocity will kick in at some point It may not happen straight away. It might take a couple of months Or it might take one or two different Facebook groups or forums

43:46 Forever, but it will kick in over time. And then that's when you'll get that momentum. Yeah, totally and a slight change of change of tact. But what about dads and families and their kids wanting to create video? You know my kids want to do that and love making videos. They got their school in one ear telling them not to literally look into their left they've got there Norris nuts Oh, well there's so many kids isn't there? There's that family up in Birmingham. I forget what his name is but he's classic. He's got him and his wife and they've got the two stepdaughters and it's just fun content! How concerned should dads be about their kids wanting to start a YouTube channel and is there anything that they should consider that does make it safer?

44:41 Just keep an eye on the channel. The comments are probably going to be the most dangerous area, if there is anyone lurking that's where they're going to be lurking type of thing so just be conscious of what people are putting in the comments and how your kids are responding to them Obviously, if you're going to set up the channel you'll have admin rights to it so you'll see what's happening in the comments area. That's pretty much it really! Obviously want to keep your content as clean as possible and to help the YouTube gods With a kids channel there are some distinctions between a kids channel and normal channel And this has come because of safety concerns over advertising for kids

45:26 So the beginning of this year, any channel that has been deemed for kids and you select that in your settings. That if it's deemed for kids they won't get any... In fact they don't get any comments so that comment went out the window! There are no comments there are no ads on those channels You just get subscribers but no one can comment on there You're pretty safe to be honest with you. Yeah, and how I see it... If somebody's messaging you or whatever through other socials that's probably where you're going to have any dangers.

46:04 How I see it is like anything in life, particularly with our children. It's weighing up the pros and cons and the confidence, the creativity, the life skills... And it's not even about being famous but the networking of other kids who they're learning from and getting connected with The other thing I say and strongly believe for parents is that anything you let your kids get involved with, be involved as well. There's no point having a perspective on Minecraft if you've never played it or perspective on Fortnite if you'd never played it Exactly. And the weird thing is, there's never been as much of an opportunity for anyone to make money in anything they love doing whether that's video games or playing with slime or making Lego or whatever. There is so much of an opportunity for people to make money doing anything today! The weirdest things you can get paid

46:59 So as you said, if the parent is giving out about the kids playing Minecraft and I'm not saying that all kids should be playing video games but if they have a skill at playing video games and it's like the kid who won... who came second in the World Video Game Championship. 80 grand or something like that? And his mother didn't like him playing video games till she went with him to the world championships saw what was all abou He made a wedge of money and then she was like, yeah he can play video games now. So there are opportunities for kids to make a lot of money doing

47:37 Stuff that we wouldn't think is valuable. But then again, back in our day wanting to play you know wanting to be a famous footballer wasn't a career move Back in the 70s and the 80s it was up whereas today most... A lot of parents are pushing their kids into football because it's a massive career move so Of course The next 10 years there's going to be something completely different Yeah But equally going, going back from like scaling back from that the 12 year old kid who's showing football skills for other 12 year old kids or for 10 year old kids is more real and can he can connect with those other children maybe better than a pro footballer. I hope everyone sees from this conversation they would have seen on YouTube it's when you've made 20 videos and you've had 5 000 people watch them that former pro

48:29 Thanks for watching. Current Premier League player wants to come on your channel and nothing changes the fact that the kid started that channel in the beginning. Yeah, have some fun and share their football skills which goes back to what you said about do it for them because its something you love first and foremost? You can have a eye on the money there's potential there obviously but thats not be all end all its that you love what you do And that's like with anything that is successful, like most things today that are successful. People start out because they just loved doing it. It's not a job but they just love to do it and as I said earlier you could get paid for stuff you love to do today more time than any other time in history. Yeah totally well nearly five live things there's always...and now we're speaking

49:28 I'm In 2013, you started calling yourself a YouTube expert. Exactly! Now the funny thing is like the topic of this live is how to be YouTube famous? Like that for me is actually quite funny because 2015... 2013-2015 I was at VidCon which was like a big YouTube sort of get together in LA

50:09 And I was with a friend of mine and we were driving down through LA after the event, and we were stopped by the police. They were just doing random breathalyzer tests And the guy who was with is Mormon, so he doesn't drink anyway. So we were quite safe. Yeah and so did the officer asks him... What are you all guys here for? He says oh we're here for VidCon Oh! Is that thing in the exhibition center where all the famous people that no one knows? That's the one! That's the one! All the famous people that no one knows. Being YouTube famous back in 2014-2015 it's something very different than being YouTube famous today

53:29 One good channel that I like is the Behind The Song. So they'll pick a famous song from the 80s or the 90s, even in the 70s and they'll interview that particular band about how they came up with that song. So I find that very interesting. They're only five-six minute videos, so very interesting. That's a Dutch TV company, I think it's a Dutch TV channel. And they just put those videos up on YouTube so I enjoyed them a lot and what else? Tom Bilyeu. Oh yeah, I love Tom. He's smashing it! The...I watched a video the other day at Wayne Dyer video but actually a montage that he mashed up and had 2 million views on this

54:23 Wayne Dyer, 10 things that Wayne Dyer says and he does really good behind the scenes stuff of how he runs his business and how we structure this day as well. So yeah really I think just finding some running out time last thing people should go find a YouTube channel of someone who's doing something that they're thinking of doing Or a parallel ones. If you're going to go and be a dad channel, maybe go and look at a successful mom channel And just see some of the things that they're doing pick out the bits You like leave the other bits behind yeah? And create a version of your own Exactly I would say pick a number of them because you've got to pick elements from each and then find those common things that you find are working on all Of them so that you know you need to put them on your Channel Yeah awesome

55:13 Wow, David. This has been amazing. Thank you and like I said somewhere down the line a Q&A inside the Team Super Dad community would be absolutely brilliant! I hope a whole bunch of people come over and check out some of your courses. I signed up for the seven day challenge the other day so i'll be working on some of that through the Team Super Dad YouTube channel and just really great to get to know you and connect with you here It's been an absolute pleasure to be here thank you very much Awesome see you soon David cheers Wow, I absolutely love that and I hope you did too Team Super Dad listeners. David Walsh is a top bloke and the coolest thing about his story is that it hasn't taken that long in the grand scheme of things y'know? It's been an idea

55:59 Then something he just had to learn along the way, a degree in there of confidence and dedication. But through that he's made it happen and he's making money is enjoying his life. He's always smiling so if you're dad obviously you probably are but as a dad if you've got that idea for business for a new I don't know, this was about making money but it could also be about having fun you know hobbies and interests really. But don't be stopped by the idea that you don't know how to do it or you don't know where to start too many people have

56:37 Brilliant ideas. To be quite honest, I'm pretty sure I invented Uber when I was at uni except it was about lift sharing and I know there are lift sharing rides but i had this idea that if you could get back and forth to uni with other students for much cheaper than you could get the train But like all my ideas at university, it was just a stoned thought rattling around my head as we played Mario Kart. Don't let those thoughts die you know if you have the thought the idea start to flesh out get up on the wall talk to people about it literally dig into and explore and don't be stopped by the idea or the concern that

57:22 Oh, what will happen? What will it work? Won't it work? What will the wife say? Will we make enough money? How long will it take? If you play with your ideas if you lean into them then stuff will start to happen. You will attract people towards you. You'll start noticing things in magazines or on other podcasts. You will literally attract the information to you that you need so Get out there and do it. And if that's a message that you, you know really resonates with you then come along and check out the Hero Academy because that's exactly the kind of stuff we're doing in The Hero Academy is about your focus on yourself belief is about having ideas for yourself and be alive with your family and following through on them

58:05 Really getting the knowledge and support to make stuff happen, whether it is your finances. Whether it's about getting fit or whether it's about having more fun with your family and loved ones It's all happening inside the Hero Academy. So come on over to TeamSuperDad.com forward slash hero academy and if you're not already in the free group on Facebook then come and join us there! If you enjoyed this please give us a review on Apple Podcast, share away get as many other men Mums, Grandads, Grannies whoever you want share the podcast with them. It'll be really great to get as many people on the Team Super Dad bus as possible My name's Jonnie I look forward to working with you soon team super dad out bye This has been Team Super Dad find us at teamsuperdad.com