Episode 5 • • 9:40 - 12:00
5: The Episode That Won't Die
Podcast Advertising Decay, Negotiating Sponsor Deals
The standard podcast advertising model assumes a discrete decay curve where ads lose value after 90 days. However, data from discoverable back catalogues suggests that ads in evergreen episodes can continue to reach new listeners for years. This shift in perspective transforms old episodes from decaying assets into appreciating ones, potentially changing how creators negotiate long-term retainer deals with sponsors.