Episode 2 • • 11:43 - 14:33
2: Whose House Are You Building
Optimizing Podcast Episode Titles for Search and Discovery
Many podcast titles fail to attract new listeners because they rely on "cute" in-jokes rather than descriptive language. While creative titles can reinforce a show's voice for existing fans, functional titles are necessary for strangers to understand the value of an episode in search results. A hybrid approach—combining a creative hook with a descriptive phrase—is recommended to satisfy both loyal listeners and search algorithms.