2 chapters in Jul – Sep 2026 · See all time
The hosts explore the etymology of the word "influencer," tracing it back to the 14th-century term "influencia," which related to ethereal powers from the stars. They discuss how modern influencers use emotional triggers to sell products or ideologies. The segment highlights the transition from traditional media to personality-driven digital influence.
Critique of Fear-Based Advertising in Alternative Media
The hosts examine how popular influencers like Megan Kelly and Allie Beth Stuckey integrate fear-based narratives with product advertisements. They point out the juxtaposition of segments about cultural threats with ads for gold or emergency medical kits. The hosts urge listeners to recognize these monetization tactics.
