Episode 31 • • 34:29 - 41:34
31: Cesspool of Cynicism
Geofencing Advertising Strategies and Israeli Government Campaigns
The hosts explore "geofencing," a location-based advertising strategy used by both non-profits like Heart of the Hills and political actors. They discuss reports of the Israeli government hiring a U.S. firm to target churchgoers on the West Coast and in Austin with specific messaging. The segment warns listeners about how data brokers track movements to mold public opinion through mobile notifications.