Episode 37 • • 3:37 - 6:01
37: Episode 37: Unfrazzle your offers with Janine Coombes
Offer Positioning and Messaging for Coach-Like Entrepreneurs
Janine Coombes explains her professional focus on helping "coach-like" people increase earnings through strategic offer positioning, messaging, and pricing. She notes that many entrepreneurs struggle with sales because they fail to clearly communicate what they do or provide a direct way for clients to work with them. Coombes emphasizes that an outside perspective is often necessary to identify whether a business problem lies in the messaging or the actual sales process.