Episode 121 • • 1:31 - 2:50
121: Episode 121: How to avoid shiny object syndrome
Shiny Object Syndrome Definition and Business Impact
Shiny object syndrome is defined as the tendency to focus undue attention on new ideas while abandoning current projects. For solo business owners, this often manifests as chasing a new strategy or content idea when a current task becomes difficult or boring, resulting in a trail of unfinished work.