Episode 64 • • 3:44 - 5:34
64: Episode 64: Is fear getting in the way of you getting things done?
Analyzing Worst-Case Scenarios for Business Launches
Evaluating the worst-case scenario of a failed product launch reveals that a lack of sales is rarely a terminal event for a business. Even if a group program attracts only a few participants, those individuals can receive high-level support that leads to strong testimonials for future marketing. Treating a launch as an experiment allows business owners to gather data and refine their offerings rather than viewing low sales as a personal failure.