01:38 At the end of our monthly momentum planning sessions, members are invited to share their intention for the month ahead if they would like to. And as part of these few moments of sharing people often provide a little bit of context around what's been happening for them and what they want moving forward. On this particular day one of our members told us that she'd been underdoing it for a while and was now ready to step up into a more energised season of activity And I hadn't heard that phrase used in that way before and it really stuck with me. Underdoing it! The opposite of overdoing it. So we're all familiar with the concept of overdoing it, aren't we? It's something we're often warned against as it can lead to stress exhaustion and a real lack of balance and harmony in our lives And in my work supporting ambitious busy business owners who have a lot they want to achieve I want to have it all done by yesterday My radar is always up for clients who might be overdoing it and at risk of burning out And it's why I'm so big on the idea of being intentional and slowing down
02:39 But it actually is possible to lean too far the other way. To be so scared of overdoing it that we over-correct and end up under doing it, letting ourselves off the hook, doing only the things that feel comfortable easy and fun and as a result stalling our growth and our progress That's not to say that underdoing it is always a bad thing. Sometimes it can be an intentional choice, for example I was purposely under doing it back in January knowing that I wanted a slow and steady start to my year But sometimes we don't realise we're doing it. Sometimes that underdoing it is born out of fear and I've had many conversations with people who have experienced burnout before in their lives and who are so worried about landing back in that place, that they don't stretch themselves you know they're trying to protect themselves usually subconsciously and so without realising it they might get stuck in this pattern of underdoing it
03:33 And that can be fine if you're content with the life and the business that you have right now, and you just want things to continue as they are. That could be fine but if you want more... If you want to grow both personally and professionally.. If you want to reach more people make a bigger impact make more money experience more joy underdoing it probably won't get you there so what's the answer? Is it even possible to find the perfect balance where you're not overdoing it or under doing it but have somehow found this perfect amount of both effort and ease? Perhaps it is, and that's certainly something that we can aim for as we kind of continue on this journey of finding a pace and rhythm that works and feels good for us whilst also getting us to where we want to go. But maybe there's another option