Episode 29 · Tuesday, 2 April 2024

Episode 29: Busted! Caught procrastinating!

Solo business owners often mistake software optimization for actual progress while avoiding the high-stakes creative work necessary for sustainable growth and long-term professional success.

By Unfrazzle | 6m listen | 6 chapters
Episode 29: Busted! Caught procrastinating! cover
Unfrazzle · No. 29

About this episode

Louise Miller launches the Unfrazzle podcast for solo business owners alongside the opening of the Make It Happen Club, a digital sanctuary for entrepreneurial clarity. The debut focuses on the psychological friction of content creation and the specific avoidance behaviors that stall professional growth. Miller identifies how software migrations and organizational tasks often mask a deeper resistance to high-stakes creative work.

A transition from Google Sheets to Trello serves as a primary case study in productive procrastination, where business owners retreat into an organizing happy place to avoid difficult cognitive tasks. Fatigue and boredom are cited as the main drivers for physical avoidance, such as the repeated desk-leaving observed during the compilation of a 78-page content repurposing document. Miller argues that recognizing low mental energy is essential for managing a professional workload without falling into the trap of mindless copying and pasting.

Louise Miller shares the visceral discomfort of sitting through dull administrative tasks to reach long-term efficiency goals. The segment highlights the necessity of staying in the seat when the brain demands a snack or a distraction. Listeners are encouraged to leave reviews on Spotify and iTunes to help other entrepreneurs find these bite-sized productivity insights.


CHAPTER 01 / 6 Discussion

Louise Miller Introduces Unfrazzle Podcast and Make It Happen Club

Louise Miller introduces the Unfrazzle podcast, a show designed for solo business owners seeking a sustainable approach to productivity. Miller announces that enrollment is currently open for the Make It Happen Club, described as a quiet sanctuary for gaining clarity and motivation. The episode aims to provide bite-sized insights to help entrepreneurs move past overwhelm and execute their business ideas.

louise miller· unfrazzle· make it happen club· solo business owner· productivity

00:00 Before we get going, I have an invitation for you. If you're ready to find out how much easier it becomes to get things done when you have Make It Happen Club in your life? The doors are open to new members right now and i would love for you to join us! So Make It Happen club is a calm quiet sanctuary where you get the clarity focus and motivation you need Hello and welcome to Unfrazzle with me Louise Miller. If you're a solo business owner and you have a big exciting vision and loads of ideas that you want to get out in the world but without drowning in a sea of overwhelm, then this is the podcast for you. Each week I'll be sharing bite-sized insights to help you stop faffing and stay focused so you can make your brilliant ideas happen and make a bigger impact in the world It's time to step away from the hustle and find a kinder more sustainable approach to productivity So grab yourself a cuppa and let's get started

CHAPTER 02 / 6 Discussion

Trello Migration Procrastination and the Organizing Happy Place

A personal anecdote illustrates how moving tasks between software tools can serve as a form of procrastination. After receiving a Google Sheet template for content ideas, a transition to Trello was initiated under the guise of optimization. This behavior was later identified as a retreat into a "happy place" of organizing rather than performing the actual work required.

trello· google sheets· procrastination· organization· workflow

01:31 I recently caught myself procrastinating, doing something that i know my clients sometimes do and that maybe you do too. So I thought I would share it with you here in the hope that it might help so I caught myself sitting with a Google Sheet that was designed to help me keep track of content ideas It was shared with me earlier this week and its really great template but after sitting with it for a little while this afternoon I thought I wonder whether this might work better for me in Trello So off I went over to Trello and created a whole load of Trello boards, and started to play over there. Actually replicating the thing that was in the Google Sheet And i'd been doing that for about 10-15 minutes before I realised No Louise this is not a good use of your time This isn't going to be any better in Trello The Google sheet you have in front of you is perfectly fine What I realised was that I had retreated back To my happy place of organising stuff

CHAPTER 03 / 6 Discussion

Impact of Fatigue on Creative Content Thinking

Fatigue is identified as a primary driver for avoiding difficult cognitive tasks like content ideation. When energy levels are low, the brain often resists work that does not come naturally, leading to avoidance behaviors. Recognizing the need for peak mental energy is presented as a necessary step in managing a professional workload effectively.

fatigue· content ideas· mental energy· productivity· creative work

02:30 And the other thing I realised when I paused is that actually, I was really tired and that the work I should have been doing which was thinking about content ideas and how to fit them into this wonderful template was proving a bit of a struggle because i'm tired. It doesn't come naturally and easily to me! I know that I need to be at my best and I need to have some energy when I'm trying to do that kind of work so when I realized all of this And then another time I caught myself procrastinating was when I decided that I needed to gather together all of the copy that I've written to promote my online workshop and to promote Make It Happen Club. Now this is a bit different from what I was trying to do in Trello because this actually

CHAPTER 04 / 6 Discussion

Boredom and Physical Avoidance During Content Repurposing

The process of compiling a 78-page document for content repurposing led to physical avoidance behaviors, including repeatedly leaving the desk for snacks or distractions. While the task was recognized as valuable for long-term efficiency, the extreme boredom of copying and pasting triggered a desire to escape discomfort. Success was found by forcing a return to the seat to complete the dull task before taking a scheduled break.

repurposing content· boredom· document formatting· procrastination· self-discipline

03:27 I'm a big believer in not reinventing the wheel and trying to keep things as simple as possible in my business. And that includes repurposing content, so I knew that organizing the content in this way would save me time in the long run. So this was not a procrastination task! I knew that this was going to make things so much easier moving forward but oh my goodness was it dull? I was SO bored doing this work and it actually ended up being a 78 page document And all I was doing was copying and pasting and formatting. And, I noticed that I kept getting up out of my seat and walking towards the door in a bid to escape. Once or twice I actually left the room and went to get chocolate or go look out a window but at least half of the time I noticed myself getting up out of my seat and walk towards the door. I was able to catch myself wanting to run away from my discomfort and boredom

04:24 And I was able to force myself to sit back down and keep going. So I stopped myself from taking that break because i knew how much i would hate coming back to the task after the break and how great i would feel if i could you know take that little time out knowing that it was done so that when i came back to my desk, i could start doing something a bit more interesting. So i sat back down and i kept going! So...I'm just sharing this with you in case that resonates and is something you notice yourself doing too because procrastination is often what happens when we're feeling some sort of discomfort

CHAPTER 05 / 6 Discussion

Strategies for Overcoming Discomfort and Procrastination

Procrastination is framed as a reaction to discomfort, whether stemming from boredom or the fear associated with professional growth. The suggested solution involves mindfully noticing the urge to retreat and choosing to sit with the discomfort while continuing the work. Rapidly identifying these avoidance patterns allows business owners to return to meaningful action more quickly.

discomfort· growth zone· mindfulness· procrastination fix· meaningful action

05:05 So that could be boredom or it might be that you're about to do something that feels scary but growth rarely happens inside your comfort zone. If you spot yourself retreating, whether that's literally walking towards the door as I was doing or maybe heading to your happy place instead of doing the work... so for me in that first example that was me messing around in Trello instead of doing the work I invite you to see how quickly you can spot yourself doing that because the quicker you catch yourself, the sooner you can get yourself back into meaningful action. And i think people are often looking for a quick and easy fix for procrastination but what if the fix is to notice the discomfort? To sit with it and do the thing anyway! And I know that doesn't sound very appealing but what if that's the only way through so is that something that you can play with during the week ahead?

CHAPTER 06 / 6 Discussion

Unfrazzle Podcast Outro and Review Solicitation

Louise Miller concludes the episode by encouraging listeners to share the show on social media and leave reviews on platforms such as Spotify and iTunes. These ratings are cited as essential for helping new listeners discover the podcast. The segment ends with a thank you to the audience and a preview of future episodes.

unfrazzle· spotify· itunes· podcast reviews· louise miller

06:00 Alright, I hope that helps and look forward to seeing you again soon. Thank you for listening to Unfrazzle! Sharing is caring so if you loved this episode please share it on your socials or head over to Spotify iTunes or wherever you get your podcasts and leave me a review not only will i be hugely grateful your ratings and reviews will help others to find this podcast so that even more people can make their ideas happen thanks so much and see you next time