03:08 So next up, let's talk about Teresa Heath-Waring. I know i talk about Teresa a lot – I love that woman! So Teresa has been a client of mine since January 2023 and I know she won't mind me saying this because she said it herself but before we started working together she would often have so much to do that she'd feel totally swamped not know where to start and spend way too much time spinning in her chair those are her words not mine. When we first started working together She was getting ready to run her first ever summit, launch a new podcast and beta test a new group program all at the same time. So she had a lot going on! And you might wonder how someone with such a long to-do list could justify spending two hours a month with me? You might think that she'd have been better off spending that time getting her head down and just getting on with it but the trouble is if she'd done that she would have been giving in to the pitfalls of her hot executive function – the part that steps in when emotions are high and when everything feels important
04:02 Increasing the risk of procrastination, perfectionism and distraction. So listen to last week's episode if you're interested in hot and cold executive function how they affect your productivity there is an episode that came out last week that talks all about that But Teresa recognised that the best way to reduce that risk of her hot executive functions sabotaging her was to step out of the swirl for a few hours, get clarity around what's important. Think about what needs to happen first, what can wait and where she can ask for help so taking the time out to work through all of that with me every month allows her to do her very best thinking and create a plan that makes sure nothing gets missed
04:39 Now because she's a one-to-one client, I go away and create that action plan for her based on the decisions that we've made together so that all she has to do is to follow it. And in the moment where things start to spin, where there's a lot going on, where it's difficult to know where to start, she can just return to that plan and know exactly what to do to get back on track Last but not least, let's talk about Claire. So Claire did go on to become a client eventually but before that she discovered that things finally get done when you take a pause step back and get clarity so she downloaded one of my free resources that guided her through a process that was designed to help her find her focus and then take action and after months of procrastinating