03:14 So you might think that the answer to your productivity struggles is to lean fully into ways of working that favour your cold executive function, so that your hot EF doesn't get a chance to sabotage your progress. Things like planners and time blocking checklists, to-do list apps and fancy spreadsheets... But my guess is that you've been trying those things already! And although it seems on paper like they should work in principle My guess is that if you're listening to this, they just don't work for you. So am I right? And it turns out that there's a very good reason for that because those things kind of pretend your hot executive function doesn't exist but it does and when your hot EF pops up to say hello You'll be totally unprepared for it and potentially find yourself chasing shiny objects down a rabbit hole
04:03 Because you need both your hot and your cold executive function to be working for you if you want to get the important things done. So let's spend a few minutes looking at the pros and cons of your HOT executive function. So let's start with the positives, when you genuinely care about a task your HOT EF will amplify that motivation making you more likely to take action when there is strong emotion attached to things on your list Your hot system will help you prioritise more quickly in the moment That's where your gut tells what should be done in high pressure situations When a task really matters it's easier for you stay on task and push through obstacles even if you're feeling stressed
04:40 So your hot EF can be a massive help, but unfortunately it also comes with its downsides. If the emotional signal from your hot executive function is too strong and that emotion involves anxiety or fear that emotion can hijack your executive system preventing you from making good decisions It can also nudge you towards tasks that feel fun or immediately rewarding which can distract you from things are really important and impactful but perhaps feel a little bit boring And on a similar note, your hot EF can increase impulsivity which results in you abandoning kind of slow burn projects in favour of something more immediately stimulating. So if you rely on your hot executive function to drive you forward it becomes difficult to be consistent because you'll only take action when you're in the mood and then there's the big one right procrastination tasks with high emotional stakes are often the ones we avoid the most because there is too much at stake it feels like too much of a risk