Episode 34 • • 9:37 - 13:31
34: Episode 34: A 90-Day Plan to Turn Your Stories Into Sales
Golden Threads, Connecting Personal and Client Narratives
Days 21 to 30 focus on identifying "golden threads" that link a business owner's personal experiences to their client's current struggles. A case study of Trish O'Connor, who works with leaders in the visual arts sector, demonstrates how corporate experience at the V&A and Tate creates a unique perspective. Finding this "sweet spot" allows for messaging that resonates emotionally and stands out from generic industry content.