Topic: Universe

Relatability in storytelling is achieved by sharing universal emotions like doubt, frustration, or excitement rather than just a sequence of events. While individual stories are unique, the underlying feelings allow the ideal client to see themselves in the narrative. Stories should remain short, punchy, and focused on one specific event to maintain audience engagement.

The "Three Ps" of content—personality, positioning, and purpose—require a foundation in the customer's story to be effective. Sharing personal quirks, such as an interest in manifesting and "writing letters to the universe," can attract like-minded clients when aligned with their interests. Positioning involves framing oneself as the specific solution to a client's current struggles and priorities.