Topic: Specialization

2 chapters across the catalog

Episode 25: How to make your stories work (even if writing isn’t your thing)
Episode 25 5:03 - 8:30

25: Episode 25: How to make your stories work (even if writing isn’t your thing)

Personal Journey, From Specialist Teacher to Dyslexic Entrepreneur

Sue Hall details her 25-year teaching career and her transition into becoming a Head of Learning Support. After discovering her own children were dyslexic, she realized she likely shared the condition, noting her strengths in verbal communication versus difficulties with rapid writing. This realization led her to create a program that bridges the gap between teacher training and parental understanding.

Ep 07: Step #5 Your People - How getting specific can transform your story and your success
Episode 7 2:37 - 4:22

7: Ep 07: Step #5 Your People - How getting specific can transform your story and your success

Niche Specialization, Selecting an Author-Focused Social Media Strategist

While searching for a social media manager, the host selected a strategist who specialized exclusively in working with authors. This specific focus and relevant testimonials demonstrated a deep understanding of the unique problems faced during an online book launch.