Topic: Sleep

Vague messaging such as "embracing your inner child" is difficult to price because the value is hard to quantify. Business owners are encouraged to focus on tangible, recognizable outcomes like "sleeping through the night" or "knowing exactly what to say." Specific results are easier for clients to value and say yes to.

Cara Sayer, founder of SnoozeShade, joins the program to discuss the evolution of her baby sun and sleep shade business. Sayer invented the portable blackout blind after struggling to help her baby sleep while outdoors. The product is now utilized by health professionals and parents globally, with one unit sold every ten minutes.