Episode 4 • • 0:54 - 4:21
4: Ep 04: Step #2 Your Business Story - How to stand out with the story only you can tell
Care Agency Selection, MD Personal Trauma Tsunami Story
A search for a care agency in 2016 led to the discovery of a provider whose founder was a former Sky News presenter. The founder shared a personal story regarding her husband's palliative care in 2013, which she described as a "personal trauma tsunami." This narrative provided a unique value proposition that factual service lists failed to communicate.