Episode 50 • • 0:54 - 3:05
50: Episode 50: SUMMER REWIND - How to show up as the Guide in your customer’s story
Revisit Series, Becoming the Guide in Customer Stories
Susan Paton introduces a summer series revisiting impactful past episodes, focusing on shifting marketing mindsets from being "salesy" to becoming a guide. The discussion emphasizes that ideal clients are searching for someone who understands their path and can lead them to their goals.