Episode 29 • • 22:38 - 27:17
29: Episode 29: How writing a book can change your story - with Lucy McCarraher MBE
Effective Use of Stories and Case Studies in Business Books
Lucy McCarraher advises authors not to put their entire life story in the first chapter, but rather to intersperse anecdotes of failure and learning throughout the book. She recommends using short case studies of 250-300 words to "show" the implementation of the business process. These stories help ideal prospects identify with the outcomes and build trust with the author.