Episode 29 • • 9:46 - 11:28
29: Episode 29: How writing a book can change your story - with Lucy McCarraher MBE
Three Ps of Positioning: Person, Pain, and Promise
Lucy McCarraher explains her "Three Ps of Positioning" framework: Person, Pain, and Promise. This tool requires authors to identify their ideal reader, understand the specific struggles that reader faces, and clearly define the promise of how the book's content will solve those problems. This alignment ensures the book effectively speaks to the intended audience from the first page.