Episode 34 • • 6:50 - 9:37
34: Episode 34: A 90-Day Plan to Turn Your Stories Into Sales
Customer Story Development, Specificity and Niche Targeting
Days 11 through 20 involve defining the customer story with extreme specificity to avoid the trap of trying to speak to everyone. An example of a coach targeting women aged 28-30 in their first managerial roles illustrates how deep understanding of a niche builds expert authority. Success requires identifying the client's external goals and internal emotional struggles to make them feel truly understood.