Episode 23 • • 20:46 - 22:41
23: Episode 23: The story your pricing is telling
Ryanair vs Emirates, Value Perception in Service Industries
The difference between budget and luxury services is illustrated by comparing Ryanair's no-frills flight experience to the premium service of Emirates. Both airlines understand their specific target audience and price accordingly to meet customer expectations. Service providers must ensure their pricing aligns with the level of care and experience they claim to offer.