Episode 25 • • 25:17 - 29:19
25: Episode 25: How to make your stories work (even if writing isn’t your thing)
The Golden Thread, Messaging as a Song Chorus
The concept of the "Golden Thread" or core message is compared to the chorus of a song. Just as a chorus is the most memorable part of a track that ties verses together, a core message prevents business content from feeling random or disconnected. Sue Hall uses the "positive possibilities of dyslexia" as her central theme to stay focused in her marketing.