Episode 2 • • 7:01 - 8:47
2: Ep 02: Where to find the stories that make your clients feel instantly connected to you
Step Three, Customer Story and Role Definition
The third step requires a deep understanding of the customer's own story, including their current feelings, obstacles, and desired destination. By unpacking the customer's narrative, a business owner can define their specific role in the client's journey. This alignment ensures that marketing stories are relevant and relatable to the ideal client's needs.