Episode 12 • • 0:54 - 3:31
12: Ep 12: The simple structure behind every great story - and how you can use it
Airbnb Origin Story, Brian Chesky and Joe Gebbia
In 2007, roommates Brian Chesky and Joe Gebbia faced an inability to pay rent for their San Francisco loft. During a local design conference with sold-out hotels, they launched a temporary bed-and-breakfast using three air mattresses and a simple website called Air Bed & Breakfast. Despite initial investor rejections, the venture evolved from a desperate attempt to pay rent into a billion-dollar global company.