Episode 8 • • 0:54 - 6:07
8: Ep 08: Step #6 Your Value - If you don’t get this one right, no-one will buy!
Personal Trainer Case Study, High-Ticket Concierge Model
A personal trainer transitioned from a £50 hourly rate to a £10,000 monthly high-ticket service by targeting busy CEOs. Instead of selling time, the trainer developed a health and fitness concierge service that manages travel itineraries, restaurant menus, and local gym arrangements for global executives. This shift illustrates the importance of focusing on client outcomes rather than hourly labor.