Episode 9 • • 16:37 - 22:01
9: Ep 09: Step #7 Your Sweet Spot - Where your stories align and magic happens
Penny Hopkinson Question, The Business of Stories Origin
Author Penny Hopkinson asks about the origins of Susan Payton's storytelling career and the discovery of her unique selling proposition. The transition occurred in May 2016 during a mentoring session with a startup manager named Gareth, who invited Payton to deliver a storytelling module. Within eight days of this realization, Payton launched her website and secured six clients following a talk in London.