Episode 30 • • 0:54 - 4:22
30: Episode 30: What stories to share when your business is growing
Sarah Blakely, Spanx Founding and Evolution of Leadership Stories
Sarah Blakely founded Spanx after cutting the feet off control top tights to achieve a smooth look under white trousers. Despite having no industry experience and only $5,000 in savings, she secured a spot on QVC and eventually gained an endorsement from Oprah Winfrey. By 2012, Forbes named Blakely the youngest self-made female billionaire as her narrative shifted from a scrappy founder to an empowered leader.