Topic: Expert Positioning

1 chapters across the catalog

Ep 07: Step #5 Your People - How getting specific can transform your story and your success
Episode 7 7:40 - 12:01

7: Ep 07: Step #5 Your People - How getting specific can transform your story and your success

Leadership Coach Example, Benefits of Hyper-Specific Niche Targeting

A leadership coach targeting women aged 28 to 30 in their first leadership roles serves as an example of hyper-specific niching. This narrow focus allows potential clients to self-identify immediately and positions the coach as a specialized expert, leading to higher inquiry rates than general coaching.