Episode 17 • • 24:11 - 27:20
17: Episode 17: How to turn your message into a movement
Belief Exercise, Tom's Shoes and Estate Agent Branding
The "I Believe" exercise helps business owners identify the core convictions that underpin their work, citing examples from Tom's Shoes, Lego, and Nike. An anecdote describes an estate agent who used this exercise to differentiate himself by focusing on the emotional and spiritual wellbeing a home provides. The episode concludes with a call to action for listeners to share their beliefs and rate the podcast on Apple or Spotify.