Topic: Client Work

A 1-to-1 client recently struggled to identify her unique traits because it felt like "bigging herself up," but recognizing these assets is necessary for others to see value. Workshops in Storytelling Mastery help participants make connections between their history and their offers to create a "market of one." This alignment allows business owners to stop competing on price or standard metrics.

The discussion distinguishes between "Step 3: Customer Story" and "Step 5: Your People" in the storytelling process. A case study describes a business coach who successfully narrowed her niche from general business owners to those with preschool children after reflecting on her own past struggles with work-life balance.