Episode 55 • • 12:55 - 14:28
55: Episode 55: How to Do Less and Grow More - with Emma Hine
Loss of Becky and the Natural Closure of the Business
In March 2023, Emma Hine's eldest daughter, Becky, was diagnosed with secondary liver cancer and passed away six weeks later. During this period of intense grief, the business naturally ceased operations as the family stopped ordering stock and fulfilling orders. This tragic event served as the final catalyst for closing the business entirely, shifting Hine's perspective on what truly matters.