Episode 5 • • 19:01 - 21:31
5: Ep 05: Step #3 Your Customer Story - What you need to know about them
Identifying Ideal Clients, The Business of Mums Transition
Listeners struggling to identify their ideal client are encouraged to start by unpacking their own stories and values. The host shares a personal example of starting "The Business of Mums" in 2015 before realizing through conversations that her true passion and market fit was "The Business of Stories." This evolution was made possible by asking questions and observing where her skills met audience needs.