Episode 29 • • 30:52 - 33:59
29: Episode 29: How writing a book can change your story - with Lucy McCarraher MBE
Emotional Journey and Social Media Engagement During Writing
Susan Paton discusses how she repurposed two years of blog posts to form the foundation of her book. Lucy McCarraher describes the typical emotional arc of an author, which often includes a period of doubt about one-third of the way through the process. Sharing the "behind the scenes" journey on social media is highlighted as a powerful way to attract clients before the book is even finished.