Episode 38 • • 0:54 - 2:45
38: Episode 38: Selling without feeling salesy - what actually needs to change with Catherine Watkin
Selling Through Stories, Internal Mindset Shift
Susan Paton explains how storytelling performs the "heavy lifting" in business by building trust and authority with ideal clients. She emphasizes that before external selling can occur, entrepreneurs must address the internal stories they tell themselves about sales. Negative internal narratives regarding making offers can lead to hesitation and missed opportunities for both the business owner and the client.