Episode 17 • • 6:38 - 8:31
17: Episode 17: How to turn your message into a movement
Defining Business as a Movement, Purpose and Values
A business movement is defined as a rally cry that is larger than a specific service or offer. Unlike traditional business plans, movements like Black Lives Matter or animal rights are built on deep beliefs and shared stories. Connecting with a movement allows customers to align with the underlying purpose, emotion, and energy of a brand.