Episode 12 • • 17:06 - 19:37
12: Ep 12: The simple structure behind every great story - and how you can use it
Action and Resolution, The So and Then Phases
The "So" phase describes the specific actions taken to overcome obstacles, such as Dorothy following the yellow brick road or a business owner sharing a vulnerable story. The "Then" phase focuses on the ultimate transformation and the lessons learned from the journey. For clients, this represents the "happily ever after" achieved after working through a specific process or service.