Topic: Ai Marketing

2 chapters across the catalog

Episode 45: The simple 7-step process that turns stories into sales
Episode 45 15:06 - 17:31

45: Episode 45: The simple 7-step process that turns stories into sales

Piano Practice Anecdote, Content Creation and AI Mapping Tool

A personal story about dreading childhood piano lessons serves as a metaphor for business owners who view content creation as a chore. This comparison makes the host's services relevant to those who struggle with marketing consistency. A second AI tool, the Story-To-Message Mapper, is introduced to help users bridge the gap between personal anecdotes and business messages.

Episode 27: Where does storytelling, connection and authenticity fit in an AI-powered world?
Episode 27 0:54 - 3:32

27: Episode 27: Where does storytelling, connection and authenticity fit in an AI-powered world?

AI Content Disconnect, Coaching Client Authenticity Crisis

A prospective coaching client experienced immediate friction after realizing a coach's feisty social media content was generated by AI rather than the coach herself. This disconnect between the digital persona and the real person on the call led to a loss of trust. The incident highlights the risks of using language that does not naturally reflect a business owner's true personality.