Edward Bernays, the nephew of Sigmund Freud and the father of modern public relations, is profiled for his role in transforming propaganda into a corporate tool. His "Torches of Freedom" campaign is highlighted, where he used feminist imagery to make smoking in public socially acceptable for women in the 1920s. Bernays is also credited with creating the "all-American" breakfast of bacon and eggs to help pork farmers sell low-quality meat.