The hosts introduce the acronym "SIGN"—Shame, Insult, Guilt, and the Need to be right—as a tactic used by "Karens" and the media to manipulate public opinion. They play a throwback clip from the show *Blackish* to demonstrate how these tactics were used to promote vaccines long before COVID-19. They argue that the establishment is now transitioning from this "SIGN language" to a more deceptive "love language."