Nike launched a major "Just Do It" campaign featuring Colin Kaepernick, which drew both praise and boycotts. During this time, Kaepernick's attorney Mark Geragos was named as a co-conspirator in Michael Avenatti's attempt to extort $20 million from Nike. The hosts suggest these legal maneuvers and corporate partnerships were part of a complex strategy to monetize Kaepernick's status as a social justice icon.