Topic: Behavioral Economics

1 chapters across the catalog

05: Life's a Pitch
• 23:09 - 27:20

05: Life's a Pitch

Richard Thaler and the Ethics of Choice Architecture

Professor Richard Thaler's concept of "nudging" is explored through the lens of choice architecture, which influences decisions without mandates. Using a cafeteria layout as an example, Thaler argues that since food must be arranged in some order, it should be done to encourage healthier choices. The hosts question the ethics of this practice when applied to the "cyber environment" by tech companies and government agencies.