• 8:19 - 9:57
We Finally Meet - The Wrap Up #42
O2 Text Message Service, Professional Marketing Blunder
Jonnie Jensen recounts a professional anecdote from his time managing content for an O2 text message service. During a testing phase, an irreverent placeholder message intended for internal use was accidentally sent to live customers for thirty minutes. The message apologized for missing ringtones with a crude suggestion.