• 50:16 - 52:44
Daniel Latto #6 - property investor, content marketing expert and Dad
The ACDC Marketing Framework for Entrepreneurs
Latto introduces his "ACDC" framework: Attraction, Conversion, Delivery, and Accountability. He illustrates this by describing his property sourcing training business, where Facebook Live videos attract leads, a website handles the conversion, and pre-recorded videos deliver the content. This model allows him to generate recurring revenue with minimal daily input, focusing primarily on the "attraction" phase.