How to Build Wealth Without Losing Your Soul feat. Jason Graystone

00:00 What if everything you've been taught about money is keeping you broke and stuck? Most men think they want more income, but what they're really chasing deep down is freedom. Freedom of their time, their choices, their energy, their life. And today's guest he lives that truth! This is the first episode of the new season of Guests on The Jonnie Jensen Show and I am delighted to welcome Jason Graystone we've known each other for about seven or eight years now He's an investor a proper investor speaker and author of the upcoming book Always Free. He's helped thousands break free from financial dependence with Outselling Their Soul and his TEDx talk on freedom from anything has gone viral for good reason. This episode is about real freedom, not just hustle or some kind of crypto scam not grinding yourself into the ground it's about buying back your time reclaiming your values and living like you mean it! The sound on my side is a bit of a mess as but I've done my best to improve it Jason however is the man that does most talking and his sound is gold. I think you're gonna love this roll theme

01:08 Welcome to The Jonnie Jensen Show, where modern dads discover how to create the true riches relationships and results they deserve. Get your High Value Man blueprint and join our community at highvaluemanproject.com Let's go! Jason great to have you here How are you my good man? I'm very well thank you cheers it's great to be here it's great to be on the show I know, we did actually do an episode together about four years ago now if we can believe back that time flipping. Time goes so fast! And everything you've been doing in your Always Free videos podcast, you've written the book The TEDx Talk things go in from strength to strength for you?

01:57 Yeah, it's been a crazy journey really. Just focused on sharing information that I feel is important and valuable and it's been amazing to see all the growth and the kind of reward from doing that It's just been magical really Amazing! By way of introduction for people who haven't heard you or seen any of your videos What is it you do? And why did you do it? I basically educate people around wealth creation and financial empowerment, and how to become truly free. And the reason I do it is because over the years... You know, I was in a position at 29 where I didn't need to work anymore. Over the years I've spent a lot of time with all kind of walks of life entrepreneurs business owners

02:55 People who have never earned too much money in their lives and I've seen it all. And i started to see that It doesn't matter how much money you've got, there's people born into wealth who got all the money in the world to do anything they want Go anywhere they want and yet They don't know who they are and they're far away from freedom You know? They actually don't know what they are doing On the flip side, I've seen business owners are really great at earning money but have no money and they have nothing to show for it because they can't manage it and they're not buying any freedom whatsoever. And then I've seen people who like really low pay but very spiritual really in touch with who they are love their job you know but they don't earn any money and freedom what I started to see was the pattern of true freedom is

03:42 Being free in mind movement and money. So, knowing who you are meant being mentally free being able to create an income as an extension of who you are And then have it being able to manage your money in a way that you could buy time into the future should you wish to stop one day When you work on all those three things You become...you have a greater sense of true freedom That's basically what I call being always free Nice. And what just for the benefit of anybody, right? What I love about you Jason is you're someone who walks the talk You've not just sat on YouTube making up videos about how to trade because you want sell an affiliate link to it to an app So in case anybody's thinking that Jason might be one of those guys he very very much isn't so it's a pleasure to have you here

04:38 So just touching on what you just said there about people having money, not having money being happy and not being happy. What I see and talk a lot about is how men are very... we end up being conditioned about how life should be We should have these things which should then make us happy And we should carry on doing it regardless of our feeling because eventually it will give us what we desire No one's really challenged that enough and then a lot of men find themselves unhappy whether they've got stuff or haven't got stuff. What do you see about that conditioning and why in many instances men have got it upside down about who they should be, what they should be up to? Yeah it goes back to the kind of mental freedom I think if you're not mentally free... And uh.. You know I'll explain a bit about what I believe that is in a moment but but you'll never be free in any way because

05:37 If you're not living congruently to who you are, one when you try and do something You'll feel that you hit burnouts and you know you need motivation And you're trying to please and appease Someone else, you know and you're living as a slave to someone else's thoughts. You know and whatever it is you're going after eventually there's gonna come a point where you'll just be like I can't... you know your cap out income because the level of responsibility and pressure at certain level of income that you've acclimatized too now you'd rather have less income or more free time to do what you actually want to do and i've seen that

06:20 So much within like mid-30s, early 40's you know that kind of age bracket where people are just like oh man I've done all this. I thought this was the right path but actually I thought I'd end up here But i'm actually here and when you kind of unpick why they're here and not here is because all of the decisions that have made along their life Have been influenced by someone else they're looking up to or not truly aligned to what they want out of life? I'll give you a really kind of The Jonnie Jensen Show, Jonnie Jensen, Jason Graystone, Always Free

07:08 And as soon as I passed my test, I bought an automatic car and now all cars are going automatic. All these Teslas and the hybrids they're all going automatic and I don't even like driving! I got rid of all my cars in 2019...I can't stand driving So that's a small example but when you think about it we make about 36 000 decisions per day or something in our head Imagine the compound effect of resentment, of every decision being influenced by someone else that isn't truly what you want and how that will grow inside of you. And eventually the midlife crisis or I'm not doing that anymore! You know? I'm going to be me and that's what i see happen over and over again. Yeah and we're reaching this

08:03 Crossing point for men, really the way I see it is there's so much suicide you hear a lot of talk about but what I like to reference around that subject is the number of men who try and don't succeed or the number of men who are thinking about it but aren't actually going to go and do it. So that kind of gives you an idea of what the real epidemic arounds sort of identity and mental health to a certain degree for people having this confidence And the freedom to decide, this is who I am. This is what I enjoy doing. This is the kind of life that I want to create and then put in steps in place to go out and actually achieve it

08:42 This is the thing, right? It's so sad that there are so many suicides. The suicide rate is so high in men. Mental health is the biggest killer in men which is absolutely crazy. Over 44 years of age, biggest killer in young men If you've got a son and you're listening to this, their biggest risk over 44 is taking their own life. It's crazy, it's absolutely insane. But what depression and anxiety... What leads to that is this expectation of what their life should be like that is unrealistic to what the reality is and they compare their current life to what they think it should be like And they start to beat themselves up They start to become depressed They start to become detached from reality

09:41 And I see this everywhere. I was in Dubai just a couple of weeks ago and there was this guy who's on a yacht, there was this guy who he was like right my next target is 50 million that's the next revenue that i want to hit and I was like that's you know really round number why? Why 50 million? He was like oh that's just the next thing! To get to 50 million, you're going to have to now up your game a little bit. It's gonna require a lot of your time You'll probably have to be away from your wife and kids and that's a lot sacrifice So we really drilled down into like why he wanted to hit that And it turns out that is just like... ...To prove some ex wrong or prove some old boss wrong right? And its' like..so you are willing to sacrifice today's happiness for tomorrow's profit

10:27 And that will probably never come because once you get there it will mean nothing to you but ultimately, you are a slave to someone else's thoughts that probably aren't even giving a crap. People live their lives this way and then they beat themselves up about not getting the result and I said to him... I said, I've got no goals. You know? I said, I've got no aspirations whatsoever! I just want to live every day like this and i've reached a position where I'm content and the reason I was able to identify that is because I knew where I would be content before I set out on the journey in the first place you know The life I live now is beyond my wildest dreams of what I had as a kid And...and..I don't think we give ourselves enough credit

11:13 The Jonnie Jensen Show, Jonnie Jensen, Jason Graystone, Always Free And knowing where you want to get to and then getting there, at least you're now content. You can say right I can go again and push for something else but at least i know that im happy here this was my dream no one seems to do that it's all just chase chase chase hustle hustle hustle before you know it your gone what was it all for?

11:54 Yeah, I see it when working with men. I ask them what they want and the quickest thing they're able to tell me is what they don't want So they're really focused on what pisses them off or they're frustrated about and money is one of those things. You know, in my program it's there as the eye for impact like how are you managing your money? How are you showing up in your business or your work I mean and what sort of impact do you make in the community so money as... It's not that I don't coach or teach money but money has something that isn't a stress in your life and then obviously I have people like you who can send guys in the direction

12:30 But what is it about money that becomes this trap? Because people get stuck in the idea that they don't know how to make enough or they haven't got enough and then instead of doing something joyous and playful, it becomes a stress an upset, a source of discontent. Yeah so really stems from what I call mobility freedom It's like how you... So once you know who you are The next thing is to earn money doing what you enjoy, right? Now most people don't earn money doing what they enjoy. Most people don't earn money because they're... or they earn money but their day-to-day activities whether that be in their job or in their business or whatever it might be They are doing lots of uninspiring stuff and lots

13:18 Stuff that isn't aligned to what they want to do. Now, they might be a lawyer because their parents wanted them to be a lawyer or they might be an accountant and because their parents wanted to be an accountant OR they might have set up their own business but they're not able to delegate and automate and build Assets and systems in the business that allow them to just focus on what they're good at, the high value stuff. And then it starts to feel... I'm resentment! In all of those situations you're resentful and then when you get paid what you want to do is you want to escape You want to go, I need to treat myself because this is hard This is hard work, you know? I don't wanna do that, I don't wanna do this I've had a week for this, you know? This isn't me Whereas if you take for example someone who's doing what they love every day

14:03 I don't even want to go to bed at night. I wish we didn't have to sleep because there's just not enough hours in the day, i just wanna do it all the time! I wanna talk about this stuff and help people. It lights me up and when it gets to 9 o'clock at night... You're energized, right? You don't want to rest. You don't get burnout you don't get all that kind of stuff and I think there's multiple ways you can do that one is make sure that you're doing something you enjoy if you're not start sharing what you do enjoy because the platforms we've got available to us today it just phenomenal

14:43 You've got your own radio station, your own TV channel, your own newspaper. You can share stuff that does energize you and watch what happens. You'll get an audience, you'll get people asking to buy things from you. That's just the way it is. And then second of all do a time study of your time and then kind of basically every hour just note down what you're doing for a week and then categorise that list in And then you can start prioritizing, delegating some of that stuff that you don't like doing first. Once you start freeing up that time to do more things you enjoy, You'll see a massive difference and feel like it's not work anymore because your just working towards the few things that you would do for less money

15:38 That's the goal to me. It's just to earn enough, to have the experiences that you want in life and to feel like work isn't work You know? You don't...you wanna be in a position where you're not subordinating to this idea of retirement or ummm..you know, you don't need to get away on holiday Or you don't need to go and get drunk at the weekend If you've got any of those things or those urges it's a sense check To say look something I'm doing Jason Graystone, the founder of The Jonnie Jensen Show.

16:34 It's a trap that thinking because it limits all creative avenues, it boxes you in and leaves you feeling negative. And so you can't really create anything from a negative position but what do you say when people come at you with that response? Yeah I'd say... So people who usually say something like that are people who...I mean It's easier to say I haven't got the time and things like that, right? You know. And there is such a hot debate around we've all got the same 24 hours and all that kind of stuff, right? Not really going down that route but... We do! You know, we have the same time and by doing a time study what you get is this

17:21 Raw slap in the face for how you're spending your time. And I think that can shake you up and say, right okay well i've spent three hours scrolling TikTok over the last two days and I spent an hour on Instagram there and I spent You know three hours on Instagram there and it's usually to do with social media um...and then you've got a look yourself in the mirror and say well You know, I don't really have an excuse. How could I have done more of the things that I enjoyed during that time? And if you ask yourself that question you'll find the answer as well. People always say... I think your quality of your life is dictated by the quality of the questions that you ask yourself so you could ask yourself why do i have to go to work why do i have to work for this person Why don't I earn more money

18:13 Or you could ask yourself, how can I... How can I earn more? Or how can i do more of what I enjoy or how can I reduce the things that I don't enjoy and how can I delegate this and how can I delegate that. And if you ask those questions, you'll find those answers as well If you go deep enough That's what it is about It's about asking better questions quality questions not negative questions but optimistic questions Questions geared towards where you want to go The Jonnie Jensen Show, Jonnie Jensen, Jason Graystone, Always Free

19:05 The wrong project manager and then staying in lots of the projects on a day-to-day basis. And eventually he's found a project manager who is both good and staying, and boom! In the last six months so much has transformed simply because even though he is not a very good project manager himself He's also the CEO now So we can't be that project manager and expect to have the time and energy and joy in everything that he's doing Right, yeah. You see it everywhere Yeah So what you're saying there is as well as looking at your own time the next question is how could I better proportion that time than Dan Sullivan's who not how question

19:45 Yeah, so I mean you're going to get freedom from assets and assets you can either buy and they produce some income for you or create assets that also increase your income by allowing Systemize, delegate, automate stuff that is not high value. The reason you're dreading going to work might be because of all of those emails you've got to answer or all of those people you have to put up with that you shouldn't really be wasting your time doing. Everyone's got this thing in their job where they think they shouldn't waste their time doing something else. It's different for everyone but

20:33 If you imagine if you could start getting rid of that and just doing the thing that you went into the job in the first place for or something that you would enjoy doing every day, you know for six hours a day eight hours a day or whatever it was. The key to doing that is to first figure out Actually how you're spending your time to get the slap in the face of like, wow. You know I'm wasting this much time doing this and it's usually an 80-20 principle It's like 80% of your time is a stuff you hate And 20 percent at home is the stuff that you love and you want to start flipping that around them once you start changing That and shifting that you are happy to spend even if its sacrificing profit sacrificing income there might be a little curve where

21:18 The Jonnie Jensen Show, Jonnie Jensen, Jason Graystone, Always Free I'm going to talk about the podcast, and then we're going Doing what you enjoy. I've seen it time and time again Yeah, so being willing to go through that dip or having the bollocks to go through that dip basically because what you've planned on the other side is solid is worth it. It's going to give you... You know, it's gonna light you up which is ultimately what we're talking about as a goal here? Yeah and the dip doesn't have to be as painful as you think either I mean everything all the lifestyle costs are a choice! You know, you've raised your lifestyle cost to the degree that you know is either stressful

22:22 The Jonnie Jensen Show, Jonnie Jensen, Jason Graystone, Always Free Renegotiate contracts, renegotiate your energy suppliers or just cut out one meal a week on the restaurant. Do that for a little period of time and spend that money on delegation instead and then you'll go through the curve and then you can have all the meals out that you want! A guy in The High Value Man Project he was burning

23:08 10 grand a month, just under 10 grand a month. Having a nice life because he was wealthy, he had... He was making cash but as quick as he made it they were all spending it like five kids mobile phones going out shoes didn't know I mean any dad knows what going out for dinner costs and increasingly but you know when you realize okay wow we've done we're doing ten grand a month on Jollies basically. And he wanted to buy football stickers and after he bought his football stickers, He probably had about a pound left or two pounds left To go and buy some Coca-Cola or whatever he was buying. His living costs were like £2 or something right? Then the millionaire next door... He was on about 19500 pounds per month

24:18 and he had four cars, the gardeners, the au pair, the nanny, the gym membership, the yacht you know they're keeping up with a private school and all this kind of stuff. And we did the math on how long that they could live for and survive if they lost their income today The paperboy had a month And the next door neighbour had a month. So it was all relative, like in fact the paperboy I think he was 1.1 months so he's actually wealthier than the neighbour and when you look at it like that and you really understand that It's...so relative That its' like wow! You've put all of your energy and effort into getting those things but your more stressed and you got less prosperity

25:04 And of course, there's a lot more to it than that. Thankfully he came out the other side and now he's got a completely different outlook on what life is all about. I think Covid was a great eye-opener for people in that respect as well, it was like realized that one, they could work from home and you know that gave them a sense of freedom. Two, they got rid of all the things that they weren't keeping up their Joneses with because you couldn't go out and show off! You didn't need the other car... And I think people were liberated by that and they've got real taste for what financial freedom is about There's so many people out there just buying things because

26:08 Impress other people. Having a brand new phone? Yeah, it can be as simple as that! You could be doing the thick end of 100 quid a month on a brand new phone and they double the data price when you got it I'm not sure. I could never buy a brand new phone ever again because on that basis and i'm not a minge bag but you just think, if I can't justify paying 60 quid a month for it for a tariff that gives me the same as what I could buy running on a phone there's a couple of years old I know, but you don't look the part whatever the part is. And again it's just mental freedom right? You're not yourself you're just not happy in yourself because when you're happy in yourself you just don't give a crap about what anyone else is doing. Let's touch on the book

27:05 There's a process in there, you just alluded to it yourself. So what is the process and the message you're trying to get across to people? The message ultimately... The way that I would explain it best is when you're seven years old, you know, you're out playing buying ice cream or whatever doing football on BMX skateboard and now you've basically got all the freedom in the world at 7. You know, you've got financial security The Jonnie Jensen Show, Jonnie Jensen, Jason Graystone, Always Free

27:54 And the sad thing is when adults become adults you see them go further and further away from freedom, and further and further away from who they were at seven. There was a point in time when I went to Disneyland in 2012 and we went up to the ticket barrier there was this guy working there he's about 70 years old and he stamped our ticket The Jonnie Jensen Show, Jonnie Jensen, Jason Graystone, Always Free We lose our mental freedom, we start looking up to people. We start taking advice that isn't geared towards a life that we want to live personally It might have been important for someone else but it's not important for us and being able to take opinions and advice from people then synthesize the paradoxes and align it to what you like Take the pieces that you want from it And then align it to what you want is such a powerful skill

29:00 The Jonnie Jensen Show, Jonnie Jensen, Jason Graystone, Always Free And then ultimately being able to manage your money in a way that buys you enough time, that free like allows you to stop working if you want to. But the chances are that will just be an emergency thing that you need to stop because you have an accident or you need to take care of a loved one. Because in reality you're never going to want to stop working at that point

29:40 You're never going to want to stop working and people who don't believe that are just people who are in jobs they hate. So what the book is about, and the strategies in the book is but firstly measuring all of those things and then giving you strategies to implement those things and increase a freedom in your life so mental freedom You know, really getting clear about who you are what your goals are and understanding any mental baggage that you're carrying through life that might stop you from taking the calculated risk necessary in the future to unlock your potential in certain areas of life. And making sure that you're living congruently to who you are as a person

30:21 And then being able to create leveraged income streams and optimize your time and tasks so that you feel inspired each day to do those things. And then managing your money in a way, So that you've built this kind of ever-growing portion of freedom That allows you to stop or take your foot off the gas should you wish! When you can work on all three of those things You end up in a position where you feel very liberated, very empowered and ultimately free. And from a relationship point of view this is so important to me feeling like you've got the person in your relationship that you married that you wanted to be with that you fell in love with letting money

31:15 Turn us into something that we're not, whether that's chasing the money or stressing about the money. It is such a waste! But people don't have the tools and pathway to really handle their finances which is what we are talking about here today, which is the foundations of your work really You should be empowered around finances because although it isn't everything We need money to survive. Money is security, money pays for the three basic things we need food shelter water you know cleansing products that make sure that were clean free from germs and viruses and all that kind of stuff...we need all that stuff but it all costs money! And when you look at it like that you realize that actually money is survival so but its also a means of fair exchange and there's enough of it out there

32:11 However much you're willing to accept, however much you're willing to go and serve another human being I think people overcomplicate money a lot. We are the only people that believe in money and there's only one way to get money And that is for another human being to put it in your pocket There are two ways to do that Beat them at a skill using, you know poker boxing football whatever whether it's like a competitive environment and there's you've agreed that there's a winner and loser or the easier way is to serve them. And you serve them and you get money in fair exchange and then the amount of money that you get is directly proportionate to the amount of impact you have on people's lives and the amount of lives you can change and the amount of people you can reach and the difference you make to their life

33:00 When you realise that, you understand the importance of doing something you enjoy. Because if you're out there trying to pretend you're someone you're not or going out there to do a job that feels like hard work... There's no way that you've got this kind of thing working against you to go and push and get more clients! I know someone who is a barber and he hates barbering And the reason he hates barbering is because he hasn't got any clients and won't get new clients because he hates barbering The Jonnie Jensen Show, Jonnie Jensen, Jason Graystone, Always Free

33:41 Whereas if he loved cutting hair, he'd go down the high street and say come down to our barber shop. Come in! I want more clients, more customers but he's not going to do that because he doesn't like it so it's like a catch-22 and people do this in their jobs all the time. So oh...I'm not gonna answer that phone after 5 p.m., you know just don't answer it well that could be another client that could be another lead and if you enjoy doing it guess what? You stay till 7 o'clock 8 o'clock picking up the phone and getting clients Yeah, it's so important. The fact that you're not doing something you enjoy is limiting you from earning what you should be earning without it feeling like a job

34:24 So what I've just taken from that is this, you know the experience of being stuck and how it can pull you down. How debilitating it can be but there's so many in the modern world that we live in today and there are so many ways in which people can create additional incomes or start up new businesses. Of course some are better than others right? But wherever someone's at in this process Should they be concerned about picking the right one? You know, like a... Let's make a course. Let's make a print-on-demand shop. Let's start a TikTok shop. Let's buy an ice cream van and use social media to absolutely have people queuing for half mile down the road. Is there a wrong or right thing? I kind of know the answer, but you know how do people rationalize between what's sensible and what is just flipping pie in the sky

35:17 Okay, first of all if you've got a physical product. You know the platforms like TikTok shop and all of these We're gonna see a lot of people earn a lot of money on those If you've got a physical product Go and sell it on there that you're gonna run a lot of money doing that But here's my best business model I was in a position where i didn't need any more money, I didn't need to work. So my strategy, my approach to this whole new world of social media was to go out on there and share everything I knew right? I spent every Sunday writing a 5 000 word email newsletter for 86 Sundays I did that sharing everything that was on my mind

35:58 I then read that to a microphone, that become a podcast. Um...I then went on YouTube and started sharing it on there and it was basically the energy that went into the content was how can I create content in a way where people just don't need me after? You know they'd have no questions whatsoever And it was this idea if I gave everything away I wonder who would still come to me Who would still want more And in 2023 we created this video and it was exactly that. It was a two-and-a-half hour video, it took me a week to record I recorded it on a camera that costed a few hundred quid and... And I said right after this video the goal is for no one to have any questions. I don't want them to need me at all right so how can I teach you everything? We sat down when we done this video right and we put it out in January

36:52 And in May it had about 10,000 views which is good but not what you expect after putting a week worth of giving everything away. Anyway I was sitting there in May and all of the sudden 1,000 subscribers, thousand subscribers, thousand subscribers keep coming in and this video's going nuts! And YouTube have obviously got the confidence at that point, that it's a good quality video and start boosting the video on their platform to new people coming on looking for those types of topics. We had a tiny call-to-action in that video which was a 30 day challenge where I would send them another thirty videos one a day five minute videos with like a little homework thing and it was all pre recorded and I said right you know you've gotta submit the homework and all rest of it

37:42 Within three months we had 1.6 million views on that video and 0.04% of the people, which was about 5 550 people they bought that little 30 day challenge at the end of that which was £297 pounds so really low price That was about one... Low price, high value. High value low price yeah so it was immediately we did about 1.6 million dollars of revenue just straight off the back of that video and to this day that video has generated 700 subscribers per day everyday to today and within 10 months that video done 12 million dollars in revenue and that is from me

38:33 Sharing what I enjoy talking about and trying not to get any clients. So if you start talking about something that you enjoy, You'll find it very hard not to be paid! There's a guy on Instagram right now called Hubbard Connor, I think his name is he runs an account called HubsLife and it's a really interesting story because He set out to show a mundane life of the 9-5 and the idea was like finding beauty in simplicity and not looking up to people, it's okay to have a nine-to-five life. So what he'd do is record every day his day you know his mundane stuff going into the gym

39:15 Going to work, doing his emails. You know coming home making dinner and that was it He's now got 1.4 million followers and he's quit his job because he's earned money And now everyone's up in arms they're like oh No you can't quit your job go and get another nine-to-five right but It just shows you how the universe works right? It's like if you just try to put out something that's really natural to you You'll get paid, you know and it will be life-changing. When you do something that's meaningful to you, you'll be paid more than you could ever imagine and even if you try and give it away for free people want more and more from you and you'll be forced to earn more money. Yeah I like there is a metaphor or image I used to use in my social media training of a speedboat

40:08 And there's a wake behind the speedboat that the engine causes. Wherever you are in the process, whether you're trundling along behind a big ferry that has got a massive wake behind it... There is always a wake behind your boat of people who don't know as much as you and are eager to learn it from someone they can relate to rather than the flipping big thing out there in front of you. They say, oh not that big I like this guy or this guys' boat I want to be behind that one Yeah, absolutely. When you realise that basically social media and content is just about getting people to spend time with you because they're not going to spend two hours with you and then go and search again and watch someone else. As soon as they're into you that's it! They're not gonna go elsewhere so now is just a case of get them to spend enough time with you so that tipping point goes where they just trust you and your building trusts the more they spend with you

41:05 And once they trust you, they'll just want to work with you. You know and whatever you have to offer they'll pay for and it's honestly as simple as that. And this for me goes back to what we were talking about at the beginning about creating time for ourselves. You know TikTok shop It blows my mind. TikTok in itself is a guilty pleasure, basically I have to put it away like a flippin packet of fags or some other crack habit you know what i mean? Because you just end up in the hole but the people that are going live and have got their shops and they're selling stuff There's one in the UK called Big Boys Toys, where they're like a couple of market trader dudes and they're just knocking out toys 24-7 having a blast. What's this Gav? Oh it's a bunch of Barbie dolls look for Christmas yeah we're gonna put three or four those in together a couple of outfits It's just like me going around the market with my granddad and the meat sellers are like come on ladies why does it look so good because it is so good you know

42:06 I'm not going to sell it for a tenner. And it's just now got a new marketplace and these guys have got like 20,000 people watching live but then on a smaller scale someone's you know older people younger people they've gone and watched the video called how to sell stuff on TikTok they found out there is a TikTok marketplace and they're just selling bits and bobs that never even touch them as physical products so that the reason I share that is that people could get really hung up or I don't know how to do this And then never actually go and look for the answer. Well this is it, it's easier not to look for the answer though isn't it? It's easier just come up with some excuse that oh its hard its difficult, it's not for me so you know...it's much easier to do than than it is to just carry on

42:51 to try and actually better yourself. You know, when you don't get a six-pack it's easy to blame the personal trainer right? So yeah... And then give up! Stop doing it! Yeah so let me ask this question about sort of money traps basically and things that people do that are stupid in it with their finances. These might be really obvious Jason I don't know but like what What are some of the basic things that people get wrong in wealth management and wealth creation? If they just adjusted that, what would be the next step forward. The biggest thing is earning your right to higher degrees of risk so what I mean by that is when people think about building wealth

43:44 They look at the thing they know least about that's the most volatile, that's the highest speculative vehicle and they'll go and try to do that first. So... Look at Bitcoin right? Bitcoin highly speculative you need to understand it, you need to know what your doing, you need a skill And most people don't understand what it is. When you look at Bitcoin, it's only ever gone up right? So from inception this week we hit the new all-time high It's just gone up and up and up and up and up right how many people have lost money in Bitcoin thousands why because they their mindset won't allow them Their mind will jeopardize

44:26 Their own investment decisions and they'll when this when it dips a little bit on the way back up, you know as soon as it dips They pull out at loss. They'll lose money and they'll take the loss now happily take the loss So the way I look at it is this? You should manage your investments. You never want to grow your money quicker than your mindset can keep up with And when I say mindset, I mean like your knowledge as well so if you imagine you've got a pot of And you imagine a pyramid. Imagine that pyramid of how much knowledge you've got about each investment you're making, right? So you've got a lot of knowledge down here on a savings account or an index fund because you don't need to know a lot about that, right? Well allocate like a proportionate amount of your cash based on your knowledge and if you know

45:23 The Jonnie Jensen Show, Jonnie Jensen, Jason Graystone, Always Free That's the first thing to do. It's like, well what do I know most about and how can i allocate this pot of money in that proportionally to what I know? Because that way you're growing your money at a rate that your mind can keep up with so The thing most people get wrong is they have cash in the bank and they say This is being wasted in the bank What can I put it into? What's the highest growing thing

46:05 Which requires the most skill by the way, which they don't have and they put it in that. And then they lose money because they don't understand it and pull out when its taking a dip I've seen that happen so many times Instead you know put your cash into passive low risk low return I'm That's the matter of until they've built some wealth, until they've got some cash. But most people don't. They try that first and the very thing that they're trying to master

47:07 is something that requires a lot of skill, a lot of attention. A very kind of process oriented brain which they don't have because they haven't earned their right to that. They're not at that level. They don't even have the time to look at that. They're just trying to escape their job or whatever but all their time's at their job! They don't have the time to learn the skills and things necessarily so it's like again it's a catch-22 but most people do it the wrong way The Jonnie Jensen Show, Jonnie Jensen, Jason Graystone, Always Free

47:49 I know that's me as well. I tried to learn to trade and, um... I'd be at my kid swimming lesson and they'd be- And my phone would be pinging and i'll be like stressing about whether I had to get out of Nvidia or something you know? If it's keeping you up at night You've put too much in Or you don't know enough about it. You know if you're looking at your phone checking your phone You've got too much in that Whatever is you either got too much in or you don't know enough about it or both So As we sort of get up towards the end of the show, what do you want to encourage people to take from this? Or what do you want to encourage people to take as an action towards creating that financial freedom and being able to have the life that you want them to have.

48:45 I think that a lot of people think they want to be rich, but they don't. They just want freedom and that's what they want. They wanna be free, free to do what they want with who they want wherever they want and then have the experiences that they want for them and their loved ones for the very short time we're here That doesn't necessarily all boil down to money. And I want to educate people on how they can make the most of their life and have a content life, and live a life where they wake up every day feeling like they're free without having the stress of trying to chase some goal that has no end point, no moving goal posts that everyone's chasing so that they can actually enjoy the short time we're here

49:36 I think when we're free and able to focus on our most meaningful work, we become the best version of ourselves that we can possibly be. We are better parents, better partners, better carers... We're more giving, we can create better solutions, we can solve bigger problems with more of a voice of reason, we can lead by example, be better leaders The world would be a better place if everyone was in that position. So, that's what I'm passionate about teaching. I know what difference it makes to people's lives when they actually realize that they can live a life that is inspiring to them and yeah... That's my mission now just to help people do that. I just want people to experience that

50:28 Yeah, and it's never been so accessible. You know the knowledge the tools the ability to play with things without much risk the ability to put a bit of risk in like you just explained um yeah and there really is no excuse and I've you know gave me goosebumps when you were saying that because it's that's so aligned with my message and mission as well and we get one life and this is the opportunity to live it basically Now where can people come and hang out with you? Particularly, we'll definitely put this in the show notes. The link to that video is going gangbusters and people can see that maybe share some of the locations or links or wherever you want people just come and get with you Jason Yeah there's a lot of fake accounts on Instagram and things like that anyone who's in financial

51:17 You know, wealth creation. Unfortunately there's tons and tons of fake accounts so you need to be careful there but if you go to alwaysfree.com you'll be able to find links to my book, my podcast and all of my official social media channels and I certainly won't be messaging you from any other channels so ignore that but that's where you'll find us. Yeah brilliant Awesome. Well, Jason it's been a real pleasure to have you here I'll play the outro and i'll see you on the other side but to everybody that has been listening thank you very much be sure to share this podcast episode with other men in your world maybe even put it on in the car and listen with your partner as you're driving somewhere with the kids in the back so the whole family gets financial education until next week I'll see you on the other side Cheers

52:08 Thanks for tuning in to The Jonnie Jensen Show. Be sure to subscribe, leave a review and share it with fellow dads! Creating the life you deserve starts with YOU. Get your High Value Man blueprint and join our community of motivated modern dads at highvaluemanproject.com Let's go