Episode 183 · Friday, 5 June 2026

Men's Style Tips: How to Dress Better in Your 40s and 50s with Nick Hems

A masterclass in masculine image coaching reveals why your local tailor is a secret weapon for professional authority and how to build a high-impact capsule wardrobe.

By The Jonnie Jensen Show | 45m listen | 13 chapters
Men's Style Tips: How to Dress Better in Your 40s and 50s with Nick Hems cover
The Jonnie Jensen Show · No. 183

About this episode

Nick Hems joins host Jonnie Jensen to challenge the notion that personal style is superficial, arguing instead that appearance functions as a leadership superpower for business owners. Hems details how his ADHD diagnosis and early experiences at Harrods shaped his view of clothing as a suit of armor that dictates first impressions within seven seconds. The conversation establishes a direct link between wardrobe intentionality and the core philosophy of the High Value Man Project.

Strategic wardrobe management requires a shift from fast-fashion consumption to a capsule wardrobe mindset centered on natural materials like merino wool and 100% cotton. Hems advocates for the use of local tailors in towns like Maidstone to correct common sizing errors in sleeve length and shoulder fit that plague most men. He highlights the decline of UK high street staples like Topman due to the rise of Shein and ASOS, while recommending Zara, Reiss, and Massimo Dutti for quality-conscious shoppers. The discussion emphasizes the cost-per-wear benefits of premium footwear and the health implications of proper shoe width to prevent ailments like plantar fasciitis.

Jonnie Jensen shares the personal liberation of clearing out a wardrobe post-divorce and the joy of tittering about in John Lewis to experiment with bold new looks. Nick Hems explains how receiving a first compliment after a style makeover can fundamentally alter a man's posture and social confidence. The episode concludes with a call for listeners to submit their own style dilemmas for a future Q&A session.


CHAPTER 01 / 13 Discussion

Nick Hems, Men's Personal Stylist Introduction

Host Jonnie Jensen introduces Nick Hems, a men's personal stylist and image coach, to discuss improving men's wardrobes and personal style. Hems explains his role in helping men communicate their identity through clothing choices. The conversation establishes the connection between personal appearance and the High Value Man Project philosophy.

nick hems· jonnie jensen· high value man project· personal stylist· image coach

00:00 Men, do you ever get that feeling that you're just wearing the same clothes or you go to your wardrobe and you haven't got a clue what to put on? Well in today's episode I'm joined by Nick Hems and we're going to fix all of you. And to be fair they are probably gonna fix me first so without further ado let's roll scene! Welcome to The Jonnie Jensen Show, where modern dads discover how to create the true riches relationships and results they deserve. Get your High Value Man blueprint and join our community at highvaluemanproject.com Let's go!

00:40 Nick, how are you doing? Good to have you on The Jonnie Jensen Show. Yeah I'm good Jonny how are you? I'm very well thank you very well! Nick and I cross paths on LinkedIn and we've chit-chatted about High Value Man and Nick has been doing some of your posts on LinkedIn have been getting some good traction recently with your chat GPT kind of comparisons and it's really awkward because i'm like oh yeah i'm definitely the one with the shit outfit Well, it's a combination of comfy easy and sometimes I put like slightly let's just say wilder stuff on and I feel like I look a bit of a dick. So we'll dig into all of that but introduce yourself let us know who you are and how you come to be this men's stylist? Yeah hello yeah thanks! Essentially i'm Men's Personal Stylist Image Coach. I help men with their wardrobes just generally if it's got something

01:37 The Jonnie Jensen Show, The Jonnie Jensen Show, Jonnie Jensen, Nick Hems.

CHAPTER 02 / 13 Discussion

Nick Hems, Personal Style Journey and ADHD Diagnosis

Nick Hems describes his early interest in fashion, recalling shopping at Harrods and using clothes as a "suit of armor" to manage shyness. He reflects on his transition from a sales career to personal styling, noting how his ADHD diagnosis influenced his need for a passionate, engaging business. He emphasizes that appearance significantly impacts how people perceive and buy from an individual.

nick hems· harrods· adhd· personal branding· sales environment

02:15 Absolutely. How did you get into it? I mean, what's a, you know, do you just, are you the lad that always dressed smart when he was a teenager? I can think of a couple of mates of mine who were like okay yeah they're always up in London buying flipping Gucci loafers and Dolce & Gabbana stuff and bear in mind I'm 51 right so they would... Do you remember there was that section in Harrods where all the cool stuff was in there, there was a particular section in Harrods I remember shopping at Harrods when i was young, when i could afford to get one thing mainly. Um...I kind of guess it all started out? I was never that kind of like really cool kid that always dressed really well if anything like i'd save my money wait for it to go and sell buy it then. I liked kind of like standout pieces so maybe slightly over the top but what i was doing is trying to find an identity

03:12 When I was younger, I was always that kind of like shy kid. Slightly shy but never seemed it because otherwise hide behind my clothes and they quickly became like a bit of a suit of armor for me you know? Like if i dressed well it meant that didn't necessarily have to be at the forefront of the conversation starting yet The Jonnie Jensen Show, Jonnie Jensen, Nick Hems, Hems,

03:54 So starting out young and then growing up and developing, going from those luminous green YSL t-shirts with YSL written all over them. And some horrible probably branded clothing. And then just establishing you know what is it I'm looking to communicate? Doing that through What I'm wearing, whether or not it's textured material color cut style whatever it is. And then going into a sales environment which I've been in since I graduated and understanding the impact that your appearance has on people's feelings towards you and how they buy because the first rule of sale always people by people right? So its understanding how I impacted on people through what I wore

04:40 The Jonnie Jensen Show, Jonnie Jensen, Nick Hems, Hems, I thought, you know what? I need to find something because as well almost another conversation Jonnie. Yeah yeah! I've got ADHD and i hadn't realized it then but I knew I needed to find out find something for me that I could be fully engaged with and be really passionate about for me to kind of like drive forward and grow my own business myself bit of research this job personal stylist personal branding it just worked

CHAPTER 03 / 13 Discussion

Style as Leadership, First Impressions and Charisma

The discussion explores style as an act of leadership for business owners and professionals. Nick Hems explains that while charisma can lead the way, appearance acts as a superpower that sets the scene in the first seven seconds of an encounter. They reference a LinkedIn comparison post regarding how grooming and fit affect perceived trust and engagement.

leadership· charisma· first impressions· linkedin· personal branding

05:26 Nick Hems, Nick Jensen. If you're on my website, there's multiple ways to contact me. Yeah yeah okay good that's how people can find you so I've been through some of your other stuff on YouTube and put together some questions like like i do You touched on there about your own sense of leadership Most of my audience are men and a lot of business owning men in here or people who are pushing on in their career style as an act of leadership is it

06:15 The Jonnie Jensen Show, What you're looking to communicate. That's the most important thing because no matter what you do, You are communicating something right? Yeah So I think the most important thing is if you're not comfortable with yourself somehow you communicate that If you are an extremely charismatic person full of confidence in yourself

06:54 You can literally possibly turn up wearing anything, and I'm not doing myself out of business but you can because charisma always leads the way. People will be engaged with you. Yes, you know like appearance is important because that's where I say the first seven seconds people make up to 11 decisions about who you are. You know and one of those decisions is your level of attractiveness it's not necessarily am I physically attracted to that person? It's do I want to engage with that person? Do I trust them? Do I want to hear more from them? Am I going to be engaged for next 5-15 60 minutes what you're talking for

07:31 And that's why I think appearance and the way we dress is important because you're setting the scene for someone. And depending on what you're going to be talking about as well, it is really, really important. So no, It's not a necessity however, it can also be a superpower. Yeah yeah! That ties very neatly into the high value man system for living Knowing at your core who you are, what you stand for dealing with any sort of baggage so that you can show up as your true self. That's an energy, that's a charisma and then you can start to layer on stuff on top of it. One of those A or B posts you put up on LinkedIn the other day there was the guy who I guess he looked a bit shabby didn't he? His beard was a bit scraggly and he had this sort

08:20 Nick Hems, Hems, Hems. Really? Yeah that was really interesting actually like picking between a guy that looked maybe slightly scruffy, he's close fit and well but he looked Nick Hems, Hems, Hems, Hems. Nick Hems, Hems, Hems,

09:34 The Jonnie Jensen Show, Jonnie Jensen, Nick Hems. The Jonnie Jensen Show, Jonnie Jensen, Nick Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems, Hems,

CHAPTER 04 / 13 Discussion

Tailoring Essentials, Proper Fit and Local Tailors

Nick Hems highlights the importance of clothing alterations, noting that most men wear the wrong sizes because they ignore proportions like sleeve length and shoulder fit. Jonnie Jensen shares his experience using a local tailor in Maidstone to adjust suits following a divorce. They advocate for every man to have a trusted local tailor as a "secret weapon" for achieving a custom look.

tailoring· alterations· trouser fit· jacket sleeves· maidstone

10:22 It's good to buy trousers where you don't actually need to wear a belt, but that's kind of like an accessory essentially. That it is not needed to hold them up because people are too stuck into what size am I? I'm 34 waist and 32 length so they buy it without ensuring that it actually fits them and that its cut to the right size And a lot of people don't realize that alterations exist. Its like I'll buy the size It doesn't quite fit but it's close enough so I wear it. Yeah, that's the biggest sin and you know having no jacket sleeves that are too long for you uh so starting to cup over into your hands and shoulders are too big...it's just knocking proportions out and it's doing you an injustice essentially! Yeah absolutely, there's a tailor in Maidstone where I live he's been there years and I don't know what nationality is

11:19 I don't know, a little sort of not Asian-y like brown. More like Korean sort of look to him basically and he's amazing and yeah i go and get my trousers hemmed or i get the waist taken in unfortunately i had a bunch of suits made smaller when after my divorce when there was nothing of me! I thought i gotta get these suits sorted out but The Jonnie Jensen Show, Nick Hems, Hems, Hems, I

12:16 The Jonnie Jensen Show, Nick Hems, Hems, Hems, And I suppose most of us have got no idea actually what size we are anyway. Literally, how many of us have ever measured or been measured so that we know... I mean, I know I'm like a 32-34 but actually the difference between a 32 and 34 is massive just that some shops obviously come up different but to actually know what size you are, having a tailor that's local to you and

12:55 We shouldn't, if we're a bloke at what you know I'm 51 now. If we're a bloke our weight and size shouldn't really change that if we're looking after ourselves again high value man principles looking after ourselves staying fit we should pretty much stay the same size between over the next flipping 20 years really yeah I mean you're right if you're looking after yourself The Jonnie Jensen Show, Nick Hems, Hems,

13:40 A tailor should be that secret weapon everyone has. Everyone knows somewhere they can go, where there's someone they can trust and they can buy clothes and just take them there and have them all too because it's just a number at the end of day you know a size 34, 32 waist The The Jonnie Jensen Show, Jonnie Jensen, Nick Hems.

CHAPTER 05 / 13 Discussion

Wardrobe Management, Decision Fatigue and Charity Donations

The conversation shifts to managing a wardrobe strategically by removing items that no longer fit or serve the owner. Hems explains that clearing out unused clothes reduces morning decision fatigue and improves self-esteem. He shares an anecdote about a client who donated over £1,000 worth of high-quality clothing to a hospice charity after a wardrobe audit.

wardrobe audit· decision fatigue· charity shops· hospice· clothing organization

14:38 And on that whole kind of buying subject, you know. How does a man manage his wardrobe so that he's constantly adding to it? I mean because it occurs to me like probably other than the fact that I quite like a lot on my T-shirts, I probably should just chuck away my whole wardrobe and go and start again but none of us have got three grand sat there waiting to do that. So how does a man manage his wardrobe so he's not stuck wearing Also, not always out shopping looking for new stuff. I think if i was going to answer that question like strategically, I'd say have a look in your wardrobe right now or not right now when you've got some time to devote to it and you've got a couple of hours so you can say right I'm gonna look at what's in my wardrobe what do I wear? What do I not wear currently and what am I never gonna wear

15:30 The Jonnie Jensen Show, Jonnie Jensen, Nick Hems, Hems, You know that stuff that's at the forefront of your wardrobe when you kind of like open the door in the morning. Sometimes it's taunting you if, if you've not got into it for two years and you have to look at every time you're making a decision about what you know where today... It's not making you feel great! It's making you think oh I was smaller once and I'm not now and I don't feel great about that so I have to wear these ones here

16:08 So I think, you know the key thing is to understand what works for you now. What are your outfits? And have them available to you in the morning if it's something where realistically You are going to get back into it because you're on a diet and you know what you're doing You live by high value principles right then just put it somewhere that's out of sight Hold it up put it in a box Put it in a wardrobe where you're not gonna see all the time And then bring it out when the time's right. But just have the stuff that you wear and get rid of the stuff you're never gonna wear, um and when you would just admit it to yourself... It doesn't matter that you paid loads of money for it three years ago and you haven't worn it! Move it on! You can take it to a charity shop and sell it online. Just have stuff that works for you then you'll feel a lot better about yourself in the morning as well when it comes to getting ready and it takes that kind of... That narrows that decision-making process and decision fatigue down as well

17:02 Yeah, and I know that some blokes have despite the fact that it's more often like oh women have got these massive boy jobs. Some blokes got loads and loads of clothes that actually are just taking up space you say that decision fatigue in the morning? Genuinely so last week I was with a guy and he said I've got quite a few clothes they're all decent I just don't know what to do with them and Clients can get rid of stuff with me and I've got a charity that i'm connected with, they're hospice and they sell on the clothes in their charity shops. When we've totaled things up he's gonna go on and raise just over £1000 for charity with the stuff that I donated and has been priced up in the shops already it was like £1057 or something yeah and that's amazing! That's now money that is going to be raised for a hospice

18:03 The Jonnie Jensen Show, Nick Hems, Hems, Hems, For me, we started this conversation off about confidence and charisma. Being able to walk up to your wardrobe and be like right I know that there's a bunch of stuff there i can pick out a bit of that match it with that and then when we go out and we feel great! And most people don't see us from flipping one month to the next, so the idea they're always going to see you in the same stuff doesn't really exist anyway. No and it was a great thing for him afterwards as well like we literally reduced his wardrobe right down

CHAPTER 06 / 13 Discussion

Capsule Wardrobe Strategy, Identifying Gaps and Material Quality

Nick Hems defines the capsule wardrobe as a collection of versatile, high-quality pieces that work together seamlessly. He advises men to identify gaps—such as a clean white t-shirt or a navy blazer—rather than buying random outfits for specific events. The discussion covers choosing natural materials like merino wool and earthy-toned chinos to maximize outfit combinations.

capsule wardrobe· oxford shirt· merino wool· chinos· strategic shopping

18:51 and He's actually got the gaps so that we can shop strategically. Because it was like, how do I have stuff in my wardrobe that works for me? What do I do with that first element? Yes is get rid of stuff that clearly doesn't work for you. The next element is identifying what you need. So it's almost like looking at what is a capsule wardrobe and a capsule wardrobe is basically a wardrobe of stuff

19:27 That is, that just works and it works together. So simple clean pieces where the colours work you know you've got a t-shirt or shirt and it matches lots of different trousers It matches the shoes that you've got so its just all that they can play around with and it works all the time. Um...so then it's like identifying gaps what is it I actually need for that to work? Is it a simple clean white T-Shirt? Is it um..a button down Oxford shirt that I'll wear to work all the time Is it a blazer? Actually, are there gaps where I only tend to wear blue chinos or washed out jeans or if only got two pairs of shoes. So identify those gaps what are the missing items that would help me have more combinations of stuff to wear and then thinking right instead of just going shopping and buying an outfit like most people do i've got a work event coming up i better buy some stuff

20:21 You go and do that, and then it goes into your wardrobe. And you realize it doesn't actually work with the rest of this stuff. And that's not shopping strategically. Strategically is like what's missing? What do I need? What's going to piece everything together? And when you do that, you're then actually building a wardrobe for yourself so if you're building something that's gonna work for you moving forward. And how... because even just me hearing that, I'm like yeah, that makes a lot of sense. Okay got it! But I still wouldn't know then how to actually do it. Like, I love t-shirts right? So in my t-shirt drawer and i did chuck a load out last year but I just went and bought like a bunch of new ones so they're actually new and they're not all kind of just you know collar all saggy and so there are actually like new t-shirts

21:08 I've got a couple of blazers, they're probably a bit small now. I've seen you talk on LinkedIn about sort of like what the strategic wardrobe looks like? How does it how does a bloke that doesn't really know what that means go start? Is it an audit if you've got to check this stuff? This is it! Like If you're going to do for yourself, you need to invest time in there's like anything, we don't get taught how to dress when were younger and its criminal actually You can go through all your school life, like you can go through secondary school college university. No one ever focuses on this is how you turn up this is what's going to help you out because it's all about helping you generate opportunities in your future life from first job to dating to whatever it may be we never get talked so you're gonna have to invest some time and understanding what works just by simply understanding what is a capsule wardrobe? How does it work? How do I build one? You could look that up online

22:03 And it's then saying, right okay like what are the key pieces? So a capsule wardrobe for you is going to be very different from me to any listener that I'm kind of listening right now and it's gonna be like what do I enjoy wearing. For you it might be like a crew neck t-shirt and you might spice things up a bit or elevate that by going all right instead of just buying 100% cotton one I'm gonna buy a merino wool one or I'm gonna buy The Jonnie Jensen Show, Jonnie Jensen, Nick Hems, Hems,

22:47 The Jonnie Jensen Show, Jonnie Jensen, Nick Hems, Hems, I've got some beige chinos, they're more like an earthy colour pair of chinos that goes well with so many things. But it just goes well with so much you know go with the stuff that gives you options first of all

23:30 The Jonnie Jensen Show, Jonnie Jensen, Nick Hems, Hems, Is it shirts? Is it t-shirts, is it polo shirts what material is that going to be. Yeah and just identifying that and going right actually in the past what have I owned now felt really confident in trying work why was that maybe it's time you kind of like bought something similar to that again and invested some time working out where am I gonna get it from you know why is it I liked it was it because the fit was so good was it people complimented the color a bit yeah do that

CHAPTER 07 / 13 Discussion

Shopping Psychology, Comfort Zones and Social Experiences

Jonnie Jensen challenges the idea that shopping is boring, suggesting men should treat it as a fun social activity with partners or friends. He describes "tittering about" in shops like John Lewis or Harrods to try on wild outfits as a way to step outside one's comfort zone. Hems agrees that experimenting with different styles helps men discover what actually looks sharp on them.

bluewater· john lewis· urban outfitters· brian brushwood· comfort zone

24:19 And I think people should, it is. I enjoy shopping and I know I'm like a weirdo in sort of like the cliche blokes don't like shopping sort of thing but tell me if I'm wrong in this right? But, but it's kind of my view. I actually quite liked shopping. I don't necessarily like shopping though when I've got to specifically buy things. So then I, so for me, my girlfriend and I we don't often go to Bluewater stuff cause not exactly sorta that night of all the things we like doing. It's not like oh yeah let's get a blue light literally some people love going there We go, we'll have a coffee. We wander around try some stuff on random stuff like actually have a laugh with it you don't have to buy... You could literally go into John Lewis try like

24:58 Four completely different wild outfits on and put it all back on the shelf. Actually just have been, I've been like, Oh that actually felt nice. That actually felt a bit like...I didn't expect that to look so sharp and just enjoy it! I mean, it's nonsense that shopping is boring and not fun. And I think people should men should lean into it and be like, do you know what? We're going to go and tit about in the shops, have pizza for lunch drink beer at the end of the day. And if I see something I like, I'll get it but it's just about going and enjoying this experience Love that you do that because this is one of the things I say when i'm shopping with people, like you're using me and try this on. Because no one ever walks into a shop and goes...I hate that let me put it on! But when you sit there joking about finding some really random stuff to put it on That's stepping outside your comfort zone right? And we all know the expression You know that's where the best things happen When you step outside your comfort zone It's the same thing with clothing A lot of time people will look at a hanger

25:56 I'm not wearing that and I'll remind them why they're here. And they go, yeah okay. Urban Outfitters is... That floor in Harrods used to be there? I can't bloody remember what it was called but it had all the like Vivienne Westwood stuff and random things that cost loads but just Just to titter about, especially with your partner right? It's like if you're with someone go and do fun things. This is one of them! If you're not with someone or it's actually like grab one of your mates who is a bit stylish and allow him to take the piss out of you. I think that's just like... You can't take yourself too seriously can you? And how are you ever in a situation where

CHAPTER 08 / 13 Discussion

Retail Market Shifts, Topman and Fast Fashion

The hosts discuss the disappearance of high street staples like Topman and Topshop from the UK market. Nick Hems attributes these shifts to the rise of ultra-fast fashion retailers like Shein, which can move catwalk looks to production in days. They note the struggle of traditional retailers like ASOS to compete with these high-volume, low-cost digital competitors.

topshop· topman· shein· asos· fast fashion

26:39 This is a bit of experiment, basically. Yeah. So do you think it's made it harder with the now? A lot of shops don't have all the sizes a lot of shops are shut down I mean how the hell did Topshop and Topman shut down? That was just like...I don't know what that was about! How could something that was so everywhere every every top shop was rammed and it just disappeared?!

27:19 You've got a high end of the market haven't you? You've got like the kind of designer brands that consistently moved at The Times, they've got a very specific place in the market and then you've got that kind of top shop 20 years ago, like served a great purpose. It was like access to highly fashionable items at cost... you know it was affordable for young people but then you got places like Sheen and that have come along offering stuff at a fraction of the cost that can get something into production that was on the catwalk last week getting into production get it on their website they're adding now 100 over 100 new looks a day and

CHAPTER 10 / 13 Discussion

Vulnerability in Style, Partner Feedback and Self-Perception

The discussion focuses on the importance of being vulnerable and asking for honest feedback from partners or colleagues about one's appearance. Hems uses detailed questionnaires to help clients confront how they are perceived by others. This process often reveals a disconnect between how a man thinks he looks and the "low effort" image he may actually be projecting.

vulnerability· personal style· feedback· self-assessment· questionnaires

32:36 It's in a change room, it's in a private shopping suite. It's just about then working through the options and putting things together and understanding that's where a lot of the education comes in because we can play around with fit and different items and different colors. And this kind of doesn't really fit the conversation just here but it just occurred to me from what we were saying before about going with your mates or your missus Having an honest conversation with the people closest to you about how do you think I dress. Do I like... We don't actually ask people that, but to the people that we spend the most time with. To say to them what do you think of like or even with people who work with at work? Like how... How.. Do I look good or do I look honestly tell me because i really need to know it. Yeah! I think it's all about kind of vulnerability isn't it like the thing I respect most about people that work is everyone's prepared to be vulnerable you know you're filling in a questionnaire and all of a sudden

33:31 You're like, oh I actually have to face this and look at it for myself. And one of my questions is how would other people say you dress? Would other people say you've got style and if so what is that style? People have to really think about it and they ask a blast through but the question's where they really have to look at themselves there's a bit more of a struggle some people will ask a partner how do I dress what do you think? And I think that's really important just to kind of get that standpoint of like what do other people think because some I really struggle, but then other people tell them well you always look smart and really presentable. And other people might say well you kind of just like don't make too much effort and you don't really care but I thought that was just kind of like what you went for they're like oh my gosh no i really need to sort this out so yeah it's about being prepared to be vulnerable or just getting people to be honest with you as well

CHAPTER 11 / 13 Discussion

Footwear Quality, Cost Per Wear and Physical Comfort

Nick Hems explains the concept of "cost per wear," arguing that investing in expensive, high-quality shoes is more economical and better for health than buying cheap alternatives. They discuss how improper shoe width (standard F vs. wide G) leads to physical ailments like plantar fasciitis or bunions. Jensen compares the psychological impact of a style makeover to the transformation episodes on The Biggest Loser.

footwear· cost per wear· plantar fasciitis· shoe width· biggest loser

34:26 And I, that point you made before about materials. I can imagine even knowing myself being comfortable matters a lot to me. You mentioned ADHD at the beginning right? I'm...I've got stuff like that going on and I can't bear things that are itchy or I can't bear things that are too tight on my feet it just drives me insane! People then stick with what they know but actually going back to making this about the point of money is A cheap pair of shoes unfortunately won't fit that well and whilst you might not want to drop 150 quid on a pair of shoes Experiencing what a pair of shoes of that cost feels like suddenly makes you go, Oh actually I could wear shoes to work if it or I could wear a blazer. It's simple. I think it's important for people to realize that you're not just dropping a big expensive amount on something because no designer is actually going to make, he's actually gonna feel comfortable to put it on. Yeah. It makes a difference to your life and how you feel every day

35:22 Because shoes is quite a good one actually, because no matter how much money some people have got they just think I'll just buy pair of shoes and they're a pair of shoes right? You know like when they wear out get new ones. But when you introduce people to shoes that are higher end shoes quality so i always talk about quality and cost per where that's my thing you know it's not about how much something costs its about costs per wear because thats what makes sense more than saying one pair of shoes is 300 pound another pair of shoes is 100 pound What are you going to get out of it? And comfort is so key because if you can then suddenly work out, actually I can wear these and they're really comfortable. So it makes my feet sweat less which means I feel comfortable walking more, I feel comfortable in them and I can go to a meeting at the end of the day and feel great still! If I'm walking 5 000-10 000 steps today I still feel energized when I get home

36:17 And a lot of the time that could be the difference. So they can make such a massive difference to your life, I always compare shoes to like buying... you wouldn't want buy part-worn tires for your car if you've got decent car. Who does that? Right so why buy cheap footwear? That's only thing separating us from the ground and walking on the pavement You know a lot of times footwear is worse for you than just having bare feet and walking around all day. You might as well do that! Be more comfortable but we're so important Oh yeah, totally. I mean the width of people's feet you buy lower end shoes and you know and you've got wide feet... You're screwed basically! Most people don't realize that you can buy shoes in a standard width for shoes is an F. A lot of people have wider feet and they go oh it struggles because i've got wide feet. Buy G but that's not

37:07 The Jonnie Jensen Show, Oh my gosh, praise the Lord! Literally for 40 years they've been going wearing standard shoes and just thinking oh what I got like plantar fasciitis or you know like where you know yeah that lower arch so you need the right whip shoe. You need shoes that support you People still buy and crap trainers or shoes that just are making the situation worse for themselves, or you know they're getting bunions. Or whatever it could be so again comes back to understanding taking a moment to educate yourself about it and stop thinking it's something that oh no I can't be bothered to look at that! It's not important who cares about her parents? It's about me and people don't judge a book by its cover and all that kind of stuff that people say

38:09 Invest, invest in how you look because it's an investment more on how you look. It's about how you feel about yourself as well and just be comfortable. Yeah that's so important! I don't know if they ever watched Biggest Loser USA? And if you get to week 10 or something is they do a makeover week and obviously these people have lost a lot of weight and they might not have spent money on clothes in years And they take them through a process of getting their hair cut and buying them an outfit, and just spending the day trying on awesome clothes. An it is the whole thing's about transformation, of course but that one day in particular is so transformational in people journeys. I think that people are living under that kind of cloud day by day without even realizing it

CHAPTER 12 / 13 Discussion

Psychological Transformation, Maintenance and Social Opportunities

The conversation concludes with the psychological benefits of dressing well, noting that improved appearance leads to better posture and increased confidence. Hems provides tips on garment maintenance, such as washing at 30 degrees and understanding dry cleaning labels. He asserts that when men stop being "ignored" and start receiving compliments, they naturally become more open to new life opportunities.

confidence· body language· garment care· dry cleaning· first impressions

38:55 Yeah, and it can be like a, same thing as loser. Like it's a very emotional thing when people can actually connect with what they're wearing again because some people hide behind the mask if they don't care but actually for someone who doesn't care and they put on some clothes that fit them to make them look really good all of a sudden they care cause its like wow I didn't realize that I could look like this And then they care because they want to repeat that feeling again, obviously daily if you can. Right? So yeah, it matters! Okay so let's wrap this up right so some of the things I've taken from it people need to get a little bit honest about their own physique their own well-being right like for me in you know in line with my work let's make sure we're not going to send everyone on a flipping hardcore diet but let's be fit and healthy right so that's the first part

39:48 So, basically strip out things that we're not wearing at all. Then I imagine from this conversation take some of the stuff that you really like and go and find a local tailor and see if those items actually fit in if they could be improved? Yeah! Um then hopefully we're going to see some gaps in that uh in that wardrobe We can look up online what did you call it a signature wardrobe or what did you call it oh sorry Capture wardrobe. Capture wardrobe, so people can search up capture wardrobe and spot those gaps maybe splash out on a couple of really decent items like that nice pair of shoes or a blazer that you would...that you could wear with a lot of...you know dress it up dress it down and really enjoy it! And go shopping have some fun ask the people around you some honest questions about what you think about your style in terms of your wrap-up Nick what would you say to people who are

40:38 I think being honest with What you've got, like we talked about looking at your wardrobe and just get into grips with what you've got and what it is that you can do. Working with what you've got because a lot of people don't have an unlimited budget to buy clothes so then working strategically... So as I said like a lot of this is being smart with your consumption right? Like say you go back to kind of like what you do if smart with your consumption in terms of what you put on your body but smart consumption in terms of like what you buy and why you buy So I say a lot of time people judge us, first impressions are so important right? So let's have a look at what you're wearing out where. What are you wearing on the outside? What do people see most start there start with if you're a big t-shirt guy polo shirt that's all your wearing in a moment Start there! Start with the core areas of your clothing and then work back from that

41:37 Investing stuff that's worthwhile. If you're investing, it's also then about maintenance understanding is this dry clean only? How do I wash it? Do I wash at 30 degrees? How do I treat my stuff when it comes out of the washing machine? How do I treat when I'm wearing it should be taking off when I get home? You know like it's really looking about how you treat your clothing when you wear because that's the The Jonnie Jensen Show, Jonnie Jensen, Nick Hems, Hems, I'm

42:35 Yeah, I've turned so many people around from saying. I just don't care and the reason why they work with me is this efficiency model that don't have the time. So they need a new wardrobe? They know I can basically sort them out in a day and then it would take them years to do that. I forgot my point but i think what i'm going through is like looking at how can you be more efficient with what you're doing um and I think, yeah here i've retracted now it's like back in the room back in the room yeah it's understanding like

43:14 A lot of guys say they don't care but when they get the results and they start wearing their wardrobe all of a sudden they do care. And, the reason why I care a lot is people come back to me as they start getting comments from people saying oh like what's happened to you? Yeah that looks really nice or go away somewhere and stranger comments on it and all of sudden wow like what feeling of being kind of like ignored all the time, no one's anything. Someone says something about what you're wearing and it's a great feeling uh and then you'll start getting different results and trust me when you care about what you look like and how you appear and the clothes you're wearing i'm not talking about brands here I'm just talking about your appearance and where you will notice different opportunities will crop up in your life Not because suddenly people are going to start throwing them at you

CHAPTER 13 / 13 Discussion

Q&A Announcement, Nick Hems Contact Info and Outro

Jonnie Jensen announces a future Q&A session where listeners can submit style questions for Nick Hems to answer in a follow-up episode. Hems provides his website and search details for those interested in his styling services. The episode closes with a call to join the High Value Man community and subscribe to the show.

nick hems· high value man project· style q&a· jonnie jensen· podcast outro

44:01 Sometimes yes, but because your eyes are more open. Your head's up you're more confident so you're looking around you more often and when you look around yourself more often people notice you, you make eye contact, more people will talk to you, you'll have more conversations and that naturally opportunities will come to you because your posture is different, your body language is different, you are more confident, you're more attractive to talk to, you're more attractive to look at That's when the magic happens. Yeah, beautiful and that is a powerful way to end Nick! So what we're going to do is allow people from The High Value Man Project or if you're watching this you can be part of that as well send in your questions right? And we'll get Nick back on in a couple months and we'll do a Q&A session where men can bring their style questions and we'll get Nick's input on that and turn it into a bit of a session together just remind us again Nick where can people find you if they want to work with

44:57 Website's Nick Hems style. If you type Nick Hems into Google, you can't miss me. Happy days! That's the dream! Yeah exactly have a name like Hems and your winning Thanks for tuning in to The Jonnie Jensen Show Be sure to subscribe leave a review and share it with fellow dads Creating the life you deserve starts with YOU Get your High Value Man blueprint And join our community of motivated modern dads at highvaluemanproject.com Let's go