Topic: Linkedin Strategy

A personal account reveals that a podcast guesting strategy used successfully four years ago has ceased to be effective in the current market. After six months of unsuccessful attempts, an evaluation process is necessary to adjust tactics and find new ways to see results. This period of trial and adjustment is framed as a form of progress that brings a business closer to finding functional solutions.

Distinguishing between outcome-based goals and action-based goals allows for better control over business progress. While outcomes like specific income levels or membership numbers are not entirely controllable, action-based targets such as LinkedIn posting frequency or networking attendance remain within an individual's direct influence.