01:31 If you're not where you want to be right now, if the first part of this year hasn't quite gone according to plan I'm willing to bet that it's not because you're lazy and it's not because you're not working hard enough. It is so much more likely to be because you have been trying to do everything at once and you've had unrealistic expectations about how much you could get done So just to give you an example of what that looks like, I have a client who thought she could write a book whilst also planning out a launch creating workshops and putting together a new offer. And she was trying to do all those things at the same time which was making her feel really quite rubbish until she finally was forced to acknowledge that she needed to put everything else down and just get the book done Just focus on that one thing...and it wasn't just about time
02:22 It was also about the amount of creative capacity and energy that she had available to her. But here's what I know from working with lots of clients over the years, for creative minded ideas people, the thought of putting something down can be deeply uncomfortable it's almost like you're admitting that you can't do it all or that you're turning your back on things that are important to you But if you can recognise that you are that person who's trying to do everything, I just want you to get honest with yourself for a moment. How is that working for you? Are you getting stuff done? Do you feel like you're moving forward or are you spreading yourself so thin that you're making what Greg McKeown calls in his brilliant book Essentialism, you're making a millimetre of progress in a million different directions
03:14 And when that is your experience, over time it's very easy to start to feel like you're failing in some way. And if that is your experience, maybe it is time to change things up a bit. So how would it be to just sit with the discomfort of putting some things down so that you can focus on fewer things and actually get them done? Knowing that you're not turning your back on anything but by doing fewer things at once, you're actually honouring each thing more by giving each thing your full attention when its their turn to step into the limelight So if you look back at your plan for the year and you're not where you'd hoped to be by now, I just encourage you to look at everything you have achieved. How far you have come? The things you did get done and celebrate that! And remember you're not lazy it's not that you haven't been working hard enough maybe you've just had those unrealistic expectations or you've been trying to do too much in which case i just invite you to consider has anything that i've shared today inspired you to approach things differently moving forward